Retail & Food
KopenhagenO2O Christmas + Chat Commerce: revenue multiplied during peak season
A strategic Christmas plan integrating physical and digital stores (O2O) and chat commerce, which multiplied revenue by 21x year-over-year.
The Challenge
Christmas is the most important date for Kopenhagen, and the brand needed a strategic plan to match the occasion.
The challenge was to integrate physical and digital stores into a single customer journey and scale sales with media efficiency.
The Strategy
We combined O2O and chat commerce to connect the brand with consumers at all touchpoints.
Strategic Christmas Plan
Complete campaign structuring for the brand's most relevant calendar date.
O2O Approach
Online-to-offline integration connecting the digital journey to physical stores.
Chat commerce
Bringing the brand and consumer closer through conversational channels.
Orchestrated Media
Campaigns aimed at maximizing OMNIROAS throughout the season.
Results
OMNIROAS vs. ROAS
in revenue (YoY)
online + offline
The O2O strategy combined with chat commerce multiplied Christmas revenue by 21x year-over-year.
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