Tourism & Hospitality
Grupo WishRecord-breaking Black Friday: +114% sales with data-driven strategy
How Grupo Wish surpassed its Black Friday record by unifying the digital strategy of four hotel brands with data, automation, and a focus on conversion.
The Challenge
With four distinct brands (Wish Resorts, Prodigy, Linx, and Marupiara Resort) and diverse audiences, Grupo Wish needed to unify its digital strategy and boost sales performance without losing each brand's identity.
The goal was ambitious: to surpass the Black Friday 2022 record, increasing revenue, direct bookings, and the qualified lead base.
The Strategy
More than three months in advance, we created a comprehensive plan focused on sales growth and campaign optimization.
Personalized Campaigns
Ads segmented by brand, destination, and user behavior, with messages and offers tailored to each audience.
Conversion Optimization
Continuous analysis of traffic channels and sales pages, with tests and improvements to the booking process.
Performance War Room
Dedicated operation during Black Friday week, with real-time monitoring and dynamic budget allocation.
Results
sales vs. Black Friday 2022
revenue in November
across brands
and lead base
Black Friday achieved the company's best result ever: +114% sales growth and a historic revenue record in November.
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