Sports Retail
NikeBrasileiragem: exceeding sales targets for the National Team Jersey during the World Cup
Nike had an ambitious sales target for the Brazilian National Team Jersey during the World Cup period. We covered as many micro-moments of the national team as possible and boosted e-commerce sales until targets were surpassed.
The Challenge
Nike had an ambitious sales target for the Brazilian National Team Jersey during the World Cup period.
To achieve this goal, it was essential to be present in as many micro-moments related to the Brazilian National Team as possible, from preparatory friendlies to tournament matches.
The Strategy
We built a campaign to capture the fans' emotion in each key moment of the national team.
Micro-moment Coverage
Preparatory friendlies, matches, and hot dates linked to the Brazilian National Team during the World Cup period.
Revenue-Oriented Media
Media strategy focused on ROAS and maximizing e-commerce sales during the period.
Creatives Aligned with Fans
Segmentation and creatives connected to the 'brasileiragem' spirit and the World Cup sentiment.
Continuous Optimization
Constant adjustments to boost online sales throughout the entire campaign.
Results
above revenue target
above ROI target
The campaign exceeded the revenue target by 126% and the ROI target by 17%, boosting e-commerce sales throughout the entire World Cup period.
“With the media efforts we implemented, we were able to execute our strategy for the period, boosting e-commerce sales to the point of exceeding our targets.”
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