Tourism & Hospitality
Hilton CopacabanaNew website and digital presence that blend brand tradition with Rio's energy
Complete redesign of the Hilton Copacabana website, combining strategic consulting, conversion-focused web development, and marketing performance for the hospitality industry.
The Challenge
The challenge was to balance Hilton's rigorous global brand standards with the vibrant and unique personality of the Hilton Copacabana.
It was necessary to create a digital presence that conveyed luxury, the energy of Rio de Janeiro, and the brand's tradition, without compromising efficiency, speed, and focus on user experience.
The Strategy
The new website was born from a collaborative process, starting with an immersion into the brand's identity and target audience, structured around design, data, and performance.
Immersive Visual Identity
Modern identity inspired by ocean waves, sand, and Copacabana's boardwalk architecture, with fluid and intuitive navigation.
Responsive Web Development
Fully adaptable website for any device, with performance and usability across all screens.
Media and Conversion Management
Architecture designed for direct bookings, integration with campaigns, and a focus on measurable results.
Brand Loyalty
Full alignment with the visual identity and global values of the Hilton chain.
Results
redesigned for conversion
qualified
in the digital journey
optimized
The new website transformed into a direct booking engine, with increased engagement, qualified traffic, and improved digital performance metrics.
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