Travel & Hospitality
Hot Beach Parques & ResortsMarketing in the AI era: more direct sales and less dependence on intermediaries
How one of Brazil's largest hotel complexes reduced OTA dependence, expanded direct channels, and scaled sales with AI-powered media, CRM, and real-time data.
The challenge
One of Brazil's largest hotel complexes was heavily reliant on OTAs, which eroded margins, increased commissions, and limited control over data and guest relationships.
The goal was to transform the website into a predictable and profitable sales channel, gaining autonomy over demand without sacrificing volume.
The strategy
We connected media, CRM, and MarTech in a single operation, data-driven and powered by artificial intelligence.
Strategic channel mix review
Marketing restructuring with integration between media, CRM, and MarTech to prioritize the direct channel.
AI-powered campaigns
Adoption of PMax, AI Max, Demand Gen, and Meta Advantage+ to efficiently scale acquisition.
Real-time predictive models
Over 70 million signals used to adjust budget and bids in real time.
Historic Live Commerce
A live commerce event generating over R$1 million in sales on its debut.
Advanced data and audiences
Real-time performance dashboards and advanced audience clusters for faster decision-making.
Results
in sales through the website
orders through the website
website conversion rate
return on investment
Over R$1.1 million saved in commissions and 65% direct channel participation — 66% above the category average.
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