Do I need to have my data organized to start?

No. Organizing what is currently scattered is precisely one of the first things we do. We start by auditing your sources and tagging.

What is tagging and why does it matter so much?

Tagging is how your site captures behavioral and conversion data. If it's wrong, every report based on it will also be wrong. That's why it's the foundation of everything in BI.

What tools do you use for dashboards?

We use market-leading data visualization tools to create intuitive interfaces updated as close to real-time as possible. We choose based on each client's needs and sources.

What's the difference between a common report and your strategic analyses?

A report shows what happened. Our strategic analyses explain why and point out what to do next, transforming data into direction.

Is BI suitable for companies of any size?

Yes. What changes is the scope. From consolidating main sources to predictive modeling, we build the right level for your current stage.

Do I retain ownership of the data and dashboards?

Yes. The accounts, data, and structures we set up are always the client's property.

Services

Business Intelligence: decisions guided by data, not guesswork

Your data is only valuable if it leads to decisions. Performa Web brings everything together in one place, ensures reliable numbers, and transforms raw data into insights that guide your business's next action.

Request a free data diagnostic

14 years of experience
Over 150 brands served
Google Partner Premier
NPS 90

Reliable data

Without proper tagging, every report lies. We guarantee the foundation.

More than 150 brands have already trusted Performa Web to make data-driven decisions

Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex
Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex

Google Partner Premier, a certification achieved by only 3% of agencies worldwide
Meta Partner and TikTok Partner
Professionals certified annually
NPS 90, measured among our own clients

What it is and what it solves

Most companies don't suffer from a lack of data; they suffer from an excess of scattered, meaningless data. Numbers in one spreadsheet, others in Google Analytics, still others on the ad platform, and no one can confidently say what's working. In the end, decisions are made based on guesswork.

Performa Web's Business Intelligence solves this. We ensure accurate data collection, bring all sources into a single view, and transform this volume of data into clear dashboards and analyses that point the way forward. You stop reacting and start anticipating.

The result is an operation that makes evidence-based decisions, cuts waste, and knows exactly where to invest for growth.

Why this approach works

Single view

All marketing and sales data in one place.

Evidence-based decisions

Less guesswork, more basis for choosing the next step.

Reliable data

Accurate collection, so the report never lies.

Less waste

You see what brings returns and what just costs money.

Anticipation

Trends and alerts before a problem turns into a loss.

Insights that lead to action

We don't just deliver isolated numbers; we deliver direction.

150+ brands

served in 14 years of experience.

How it works

Diagnosis and collection

We audit your data sources and tagging, identify gaps, and ensure that everything important is being captured correctly.

Integration and processing

We gather and organize data from different sources into a single, reliable data foundation.

Visualization

We structure clear dashboards and reports, with the KPIs that truly matter to your business, as close to real-time as possible.

Analysis and evolution

We interpret data, identify patterns and opportunities, and transform everything into practical, continuous recommendations.

Channels and deliverables

Tagging

Review of existing tagging and Google Tag Manager setup, including validation of main tags and partner pixels.

See details

Data Extraction and Integration

Extraction, consolidation, and cross-referencing of data, forming a unified datapool.

See details

Performance Monitoring

Creation of customized dashboards fed by the datapool, with continuous monitoring of key indicators.

See details

Strategic Reports and Analyses

Analyses of traffic sources, conversion funnels, and cross-channel attribution to identify optimization and growth opportunities.

See details

Proprietary technology and AI

While many agencies deliver spreadsheets, Performa Web combines its own technology and artificial intelligence to make data reliable, fast, and, above all, useful for decision-making.

Proprietary tools

Real-time performance dashboards

Monitor your KPIs whenever you want, without waiting for month-end closing.

Automated reports

Data from all sources consolidated in one place, without manual work.

AI applications

AI-powered pattern and anomaly detection

AI identifies what deviates from normal before you even notice.

AI-powered forecasting and predictive modeling

Anticipate scenarios and plan based on what is likely to happen.

Automatic natural language insights with AI

Data explained in clear text, not just in a graph.

AI-powered data processing and integration automation

Less manual effort, more time to decide.

NPS 90

measured among our own clients.

Making decisions based on guesswork is expensive. Business Intelligence is about transforming a sea of loose data into strategic clarity: understanding what truly brings returns, correcting course quickly, and allocating budget based on certainties, not hunches.

Guilherme Rubio

Head of Media and BI

Before and after

What changes with real BI

Without real BI

Data scattered across multiple platforms
Decisions based on guesswork and 'I think that'
Manual reports that consume hours
Problems appear too late
Flawed tagging, numbers that lie
Isolated metrics without meaning

With Performa Web Business Intelligence

Single view, everything in one dashboard
Evidence-based decisions
Automated reports, as close to real-time as possible
Trends and alerts before loss occurs
Accurate and reliable data collection
Insights that turn into action

Ready to stop making decisions in the dark?

Talk to an expert

Compare the options

Criteria	Performa Web	Time interno	Typical agency
Reliable tagging and collection (GTM)	Yes	Depends	Rare
Integration of multiple data sources	Yes	Hard to maintain	Not always
Automated dashboards and reports	Yes	Depends on routine	Sometimes
Strategic analyses, not just reports	Yes	Depends	Rare
AI applied to data	Yes	Rare	Rare
Hiring and labor costs	Without this cost	High	Without this cost
Integrated view with media, SEO, and website	Yes	Depends	Rare
Transparency about the work	Total	Total	Varies

Reliable tagging and collection (GTM)

Performa Web: Yes
Time interno: Depends
Typical agency: Rare

Integration of multiple data sources

Performa Web: Yes
Time interno: Hard to maintain
Typical agency: Not always

Automated dashboards and reports

Performa Web: Yes
Time interno: Depends on routine
Typical agency: Sometimes

Strategic analyses, not just reports

Performa Web: Yes
Time interno: Depends
Typical agency: Rare

AI applied to data

Performa Web: Yes
Time interno: Rare
Typical agency: Rare

Hiring and labor costs

Performa Web: Without this cost
Time interno: High
Typical agency: Without this cost

Integrated view with media, SEO, and website

Performa Web: Yes
Time interno: Depends
Typical agency: Rare

Transparency about the work

Performa Web: Total
Time interno: Total
Typical agency: Varies

Why Performa Web

14 years in the market and over 150 brands served.

From collection to insight, we manage the entire data chain, not just the final graph.

Reliable data by principle, because a report based on wrong data is worse than having no report.

Proprietary technology and AI to transform data into decisions.

Integrated view, BI communicates with media, SEO, and website experience.

Frequently asked questions

Guides hub