Business Intelligence
Tagging: the correct data collection that underpins everything
If the collection is wrong, every report lies. Performa Web reviews and configures your tagging in Google Tag Manager to ensure that every important piece of data for your business is captured with precision.
Request a tagging reviewWhat is tagging
Tagging is how your website captures visitors' behavior and conversion data. In practice, it's the configuration of tags and pixels (from Google, Meta, and other partners) that record every relevant action: a purchase, a sign-up, an important click. This work is done in Google Tag Manager (GTM), the tool that centralizes and organizes all this collection.
Tagging is the foundation of all Business Intelligence, because no report, dashboard, or analysis is worth anything if the data feeding them is wrong or incomplete.
Why this matters for your business
The basis of everything
Every report and analysis depends on correct data collection.
Reliable data
Correct tagging is what makes the numbers true.
Campaigns depend on this
Partner pixels feed media optimization.
Avoids wrong decisions
Flawed data leads to flawed conclusions.
How it works in practice
Audit of current tagging
We review what already exists and identify gaps and errors.
Configuration in GTM
We implement and organize tags in Google Tag Manager.
Validation of tags and pixels
We test the main tags and partner pixels.
Gap correction
We adjust what's missing so nothing important is left out.
Documentation
We make the structure clear and traceable.
What's included
Review of existing tagging
What's already live.
Google Tag Manager configuration
Tags organized in GTM.
Validation of main tags
And conversion events.
Validation of partner pixels
Google, Meta, and others.
Gap correction
In data collection.
Documentation
Of the structure.
Who is it for
This service is for you if:
- You suspect your data isn't accurate.
- You're starting to invest in BI and need a reliable foundation.
- You run media campaigns and want to ensure pixels are correct.
- You've never reviewed your website's tagging.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Tagging as the foundation of a serious data operation.
- Integrated vision with media, analytics, and BI.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to trust your data?
Talk to us. We review your tagging and ensure precise collection, the foundation of everything else.
Request a reviewOur team will contact you shortly.
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