Turismo & HotelariaHot Beach Parques & Resorts
Marketing in the AI era: more direct sales and less dependence on intermediaries
One of Brazil's largest hotel complexes was highly dependent on OTAs, which reduced margins, increased commissions, and limited control over data and guest relationships.
- Strategic marketing and channel mix review with integration between media, CRM, and MarTech
- Adoption of AI-driven campaigns (PMax, AI Max, Demand Gen, and Meta Advantage+)
- Predictive models with over 70 million signals to adjust budget in real time
- Historic Live Commerce event with over R$ 1 million in sales on its debut.
- Real-time performance dashboards and advanced audience clusters
in sales through the website
orders via the website
website conversion rate
return on investment
Savings exceeding R$ 1.1 million in commission and 65% participation from the direct channel — 66% above the category average.
