Paid Media Management that turns budget into predictable results
We stop chasing clicks and start chasing what matters for your business: qualified leads, sales, and return on investment. Strategy, execution, and continuous optimization across the channels that make sense for you.
Request a free media diagnostic- Over R$ 400 million in managed media
- 14 years of experience
- Google Partner Premier
- Meta and TikTok Partner
Performa Web is a Google Partner Premier, a select group representing only 3% of agencies worldwide.
Over 150 brands have already trusted Performa Web for smart investment
- Nike
- New Balance
- Coach
- Diesel
- Kipling
- Reebok
- Speedo
- The North Face
- UGG
- Fjällräven
- Penguin
- JanSport
- English Live
- FTD Educação
- Unit
- Degrau Cultural
- Anglo
- Grupo Salta
- Transamerica Comandatuba
- Hot Park
- Costa do Sauípe Resorts
- Rio Quente Resorts
- Fasano
- Grupo Wish
- Hilton
- Bourbon
- Royal Caribbean
- Celebrity Cruises
- Azamara
- CVC
- Zarpo
- Maxmilhas
- Almundo
- BeFly
- Beto Carrero World
- Hermès
- Allbags
- TVZ
- CAT
- TNG
- Hoka
- Fascar
- Persol
- Telhanorte
- Targus
- Almanara
- Biossance
- Dental Cremer
- E-ótica
- E-lens
- GrandVision
- Novaflor
- Vyvedas
- J&F
- Canopy
- Submarino Viagens
- Costão do Santinho
- Bristol Hotéis
- Sandi Hotel
- Catho
- Hcor
- IJC
- Comunicare
- Socicam
- CDB
- Meu Dermato
- Share
- Sinch
- Solar21
- SP-Arte
- Whoscall
- LottoCap
- Grupo Memorial
- RedeTV
- Mio
- Monte Bravo
- Safra
- AirHelp
- White Martins
- Festo
- Eucatex
- Google Partner Premier, a certification achieved by only 3% of agencies worldwide
- Meta Partner and TikTok Partner
- Professionals certified annually on the main platforms
- NPS 90, measured among our own clients
What it is and what it solves
Investing in paid media without strategy is the fastest way to burn through your budget. Most companies fall into one of these traps: spending on channels that don't convert, measuring success by the wrong metric (likes don't pay the bills), or leaving the account on autopilot for months.
Performa Web's Media Management solves this. We handle the entire paid media cycle, from budget planning to daily optimization, always connecting every real invested to a clear business goal. You stop looking at vanity metrics and start tracking what drives your company's cash flow.
In practice: the right budget, on the right channel, for the right person, at the right time. With total transparency on what works and what needs to change.
Why this approach works
Precise segmentation
Your budget impacts those with real purchasing potential.
Continuous optimization
Constant adjustments drive down costs and boost efficiency.
Less waste
We cut what doesn't perform before it turns into a loss.
ROI at the core
Every decision is guided by return.
Total transparency
You see where every real goes.
Integrated vision
Media aligns with data, content, and website.
in media managed over 14 years of operation.
How it works
Diagnosis and strategy
We analyze history, audience, and competition. We define priority channels, budget allocation, and goals before spending the first cent.
Structuring and launch
We build the architecture of campaigns, audiences, and creatives. We configure accurate tag and conversion tracking, because campaigns without reliable measurement are an expensive shot in the dark.
Continuous optimization
We closely monitor data and constantly adjust bids, audiences, creatives, and budget. This is where the cost per result decreases.
Reports and evolution
Reports with business insights, not just platform data. We review the strategy with you at each cycle.
Channels and deliverables
Proprietary technology and AI
While many agencies manage media by gut feeling, Performa Web works with proprietary technology to provide predictability and transparency to your investment.
Proprietary tools
Real-time performance dashboards
You track results whenever you want, without waiting for the monthly report.
Automated reports
Data from all channels consolidated in one place, integrated via Google Ads Scripts and Google Drive.
AI applications
AI-powered bid and budget optimization
Intelligent reallocation of investment to where it yields the most.
Predictive analytics and automatic insights
AI reads data and anticipates trends, instead of just reporting the past.
AI-driven creative generation and testing
More ad variations tested in less time.
Alerts and anomaly detection
Real-time monitoring that immediately warns about performance drops or unusual spending.
have trusted Performa Web for smart investment.
We track the entire journey: from click to net margin. That's why the focus isn't on vanity metrics, it's on what truly moves your business: qualified leads, sales, and return on investment. Thought-out strategy, detailed execution, and continuous optimization in every channel that matters for your results.
Featured case
Hot Beach Parques & Resorts
Hot Beach Olímpia, one of Brazil's largest water park and resort complexes, was highly dependent on OTAs. This eroded margins with commissions, removed control over guest data, and made loyalty difficult. The challenge: strengthen direct sales channels.
Performa Web restructured the operation with integration between media, CRM, and MarTech, adopted artificial intelligence in campaign management (PMax, Demand Gen, and Advantage+), and predictive models that read over 70 million signals to adjust the budget in real-time. We added creative automation, audience clusters, and always-on campaigns with reinforcement during seasonal peaks.
in website sales
in marketing ROI
in conversion rate
Plus: +94% in website orders, 65% direct channel participation (an increase of 15 percentage points, against the category average of 39%), and savings of over R$ 1.1 million in commission. The brand's first Live Commerce debut generated over R$ 1 million in sales in a single day.
Dado de mercado (39% de canal direto na categoria): fonte Omnibees, Panorama dos Resorts Brasileiros.
Want to understand how this applies to your business?
Speak with an expertCompare the options
| Criteria | Performa Web | Time interno | Typical agency |
|---|---|---|---|
| Dedicated specialists per channel | Yes | Hard to maintain | Sometimes |
| Daily optimization | Yes | Depends on routine | Not always |
| Proprietary technology and dashboards | Yes | Rare | Rare |
| AI layer in operation | Yes | Rare | Not always |
| Certification and official partnership with platforms | Google Partner Premier (top 3% worldwide), Meta and TikTok | Rare | Varies |
| Hiring costs and charges | No such cost | High | No such cost |
| Focus on business results | Yes | Yes | Focus on platform metrics |
| Budget transparency | Total | Total | Varies |
Dedicated specialists per channel
- Performa Web
- Yes
- Time interno
- Hard to maintain
- Typical agency
- Sometimes
Daily optimization
- Performa Web
- Yes
- Time interno
- Depends on routine
- Typical agency
- Not always
Proprietary technology and dashboards
- Performa Web
- Yes
- Time interno
- Rare
- Typical agency
- Rare
AI layer in operation
- Performa Web
- Yes
- Time interno
- Rare
- Typical agency
- Not always
Certification and official partnership with platforms
- Performa Web
- Google Partner Premier (top 3% worldwide), Meta and TikTok
- Time interno
- Rare
- Typical agency
- Varies
Hiring costs and charges
- Performa Web
- No such cost
- Time interno
- High
- Typical agency
- No such cost
Focus on business results
- Performa Web
- Yes
- Time interno
- Yes
- Typical agency
- Focus on platform metrics
Budget transparency
- Performa Web
- Total
- Time interno
- Total
- Typical agency
- Varies
Why Performa Web
- 14 years in the market and over R$ 400 million in managed media.
- Focus on business results, not vanity metrics.
- True optimization, with AI and certified teams, not an autopilot account.
- Total transparency on where every real goes.
- Integrated vision: media aligns with data, content, and website experience.
Frequently asked questions
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- Over R$ 400 million in managed media
- Over 150 brands served
- 14 years of experience
- Google Partner Premier
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