Media Management
Programmatic Media & Remarketing: reach at scale and recovery
Not everyone buys on their first visit. Performa Web uses programmatic media to reach your audience at scale and remarketing to bring back those who almost converted.
Request a programmatic media diagnosisWhat is programmatic media and remarketing?
Programmatic media is the automated purchase of advertising spaces (banners, videos, native ads) across thousands of websites, apps, and portals, using technology and data to display the right ad, to the right person, at the right time. Instead of negotiating space site by site, purchases happen in real-time, via auction, with precise targeting.
Remarketing is one of the most powerful applications of this logic: re-engaging those who have already visited your website or interacted with the brand but did not convert, reminding them and bringing them back.
Why this matters for your business
Reach at scale
Presence across thousands of sites and apps at once.
Precision
Technology delivers the ad to the right audience.
Recovers sales
Remarketing brings back those who didn't convert.
Efficiency
You pay for the right impression, not for fixed space.
How it works in practice
Strategy
We define objectives, audiences, and formats.
Targeting
We configure audiences, including remarketing audiences.
Creatives
We define the formats and specifications for display and video assets. Production is done by our creative team, when contracted, or provided by the client.
Programmatic placement
We launch campaigns via programmatic buying platforms.
Optimization
We adjust for the best cost per result.
What's included
Programmatic media strategy
By objective.
Campaign management
For display and video.
Remarketing
To re-engage visitors.
Audience targeting
With precision.
Creative specification
We define formats and requirements for assets. Production is handled by our creative service, if contracted, or comes from the client.
Optimization and reporting
Focus on cost per result.
Platforms we work with
We combine programmatic buying platforms, native ads, and major media outlets for scaled reach and recovery:
Who is this for?
This service is for you if:
- You want scaled reach with precision.
- Many people visit your site but don't convert.
- You need to keep your brand present throughout the customer journey.
- You seek efficiency in display and video media buying.
Why Performa Web
- 14 years of experience and over R$ 400 million in managed media.
- Integrated reach and recovery strategy.
- Optimization with AI and certified teams.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to reach more and recover sales?
Talk to us. We'll take your brand to thousands of websites and bring back those who didn't convert.
Request a diagnosisOur team will contact you shortly.
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Media ManagementYour growth starts here
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