Media Management

Taboola Management that brings your brand to the biggest portals

Taboola distributes native ads on the world's largest content portals. Performa Web uses the platform to generate qualified reach and introduce your brand to content consumers.

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What is Taboola

Taboola is one of the world's largest native ad platforms. It displays content recommendations and native ads within major news portals and content websites, usually in the form of suggestions that integrate with the reading experience.

Unlike search or social media, Taboola acts at the moment people are consuming content, making it ideal for brand discovery, generating qualified traffic, and distributing content, such as articles, blog posts, and rich materials, at scale.

Why this matters for your business

Major portals

Presence on the world's largest content sites.

Native format

Ads integrate with the reading experience.

Brand discovery

Reaches those who don't yet know your product.

Distributes content

Ideal for bringing articles and materials to more people.

How it works in practice

Strategy

We define objectives, audiences, and content formats.

Creatives and content

We prepare headlines, images, and landing pages.

Targeting

We configure audiences, devices, and portals.

Campaign Launch

We deploy campaigns on the Taboola network.

Optimization

We adjust based on performance for the best cost per result.

What's included

Native ads strategy

By business objective.

Taboola campaign management

Reach and content distribution.

Creatives and headlines

In the platform's native language.

Audience targeting

And portal targeting.

Continuous optimization

Focus on qualified traffic and conversion.

Reports

With business insights.

Who it's for

This service is for you if:

You want large-scale brand discovery.

You need to distribute content, such as articles and rich materials.

You are looking for qualified traffic at a competitive cost.

You want to diversify media beyond search and social media.

Why Performa Web

14 years of experience and over R$ 400 million in managed media.

Integrated content and media strategy.

Creatives integrated with our creative department.

Optimization with AI and NPS 90.

14 anos de experiência
Google Partner Premier
NPS 90

Frequently asked questions

Ready to reach content consumers?

Talk to us. We'll bring your brand to the biggest portals with Taboola native ads.

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