Media Management
Sponsored Links: appear at the top when customers are searching
People searching on Google are already ready to buy. Sponsored links place your brand right in front of them, at the exact moment of decision. Performa Web handles this demand capture to turn searches into customers.
Request a sponsored links diagnosticWhat are sponsored links?
Sponsored links are the ads that appear at the top and bottom of search results, marked as sponsored, when someone searches for a term. They operate on a cost-per-click model: you only pay when someone clicks.
Their major differentiator is intent. Unlike an intrusive ad, a sponsored link appears precisely for those already looking for what you offer. It's the most direct way to capture active demand and turn a search into a contact or sale.
Why this matters for your business
Purchase intent
You speak to those who are already looking, not those who were interrupted.
Fast results
The ad appears as soon as the campaign goes live.
Full control
You define how much to invest, where, and to whom.
Everything measurable
Every click, contact, and sale can be measured and optimized.
How it works in practice
Keyword research
We identify the terms your customer uses to search.
Campaign structuring
We organize campaigns and ad groups by intent.
Ad creation
We write ads that attract the right click.
Bid management
We adjust bids to pay the fair price for each result.
Continuous optimization
We cut what doesn't convert and reinforce what brings returns.
What's included
Keyword research and selection
The right terms for your business.
Search campaign structuring
Organized by intent.
Ad creation and testing
To attract the right click.
Bid and budget management
Paying the fair price per result.
Negative keywords
To avoid waste.
Optimization and reports
With business insights.
Platforms we work with
Paid search goes beyond Google. See the platforms we work with:
Who it's for
This service is for you if:
- There are people searching for your product or service on Google.
- You want faster results than other digital initiatives deliver.
- You need to capture demand with high purchase intent.
- You want control and predictability over your investment.
Why Performa Web
- Google Partner Premier, a certification held by only 3% of agencies worldwide.
- 14 years of experience and over 150 brands served.
- Focus on conversion and cost per result, not just clicks.
- Optimization with AI and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to appear at the right time?
Talk to us. We put your brand at the top of search for those who are already looking.
Request a diagnosticOur team will contact you quickly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.