Do I need an automation tool to start?

Not necessarily. We help choose and implement the right tool for your current stage, or we work with what you already have, integrating everything.

Doesn't automation make customer contact cold and robotic?

On the contrary, when done well. Automation ensures the right message reaches the right person at the right time, and AI personalization makes each contact more relevant, not less human.

Is it suitable for those who sell to businesses (B2B) and consumers (B2C)?

Yes. What changes is the journey design and the nurturing time. We set up the flows according to your sales cycle.

How soon will I see results?

The first automations start working as soon as they go live. Results grow as the database matures and flows are optimized.

Do you also handle the content of emails and materials?

Yes. From strategy to the production of landing pages, rich materials, and emails, we take care of what fuels the funnel.

Who owns the database and data?

Yours. The contact database, data, and automations always belong to your brand.

Services

CRM & Automation: Relationship that Sells Automatically

Attracting leads is just the beginning. Performa Web structures the CRM and automations that nurture, convert, and retain your base, delivering the right message, to the right person, at the right time, without relying on manual effort.

Request a free diagnosis of your database

14 years of experience
Over 150 brands served
Google Partner Premier
NPS 90

Your database is gold

Selling to existing contacts costs much less than acquiring new ones from scratch.

Over 150 brands have already trusted Performa Web to sell more with their existing customer base.

Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex
Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex

Google Partner Premier, a certification achieved by only 3% of agencies worldwide
Meta Partner and TikTok Partner
Annually certified professionals
NPS 90, measured with our own clients

What it is and what it solves

Most companies spend a fortune attracting leads and then let these people sit idle in their database, getting cold. Without a relationship, the lead forgets the brand, the customer doesn't return to buy, and all the acquisition investment is lost along the way.

Performa Web's CRM & Automation solves this. We organize your database, design the journeys, and build the automations that make relationships happen on their own: nurturing, qualification, conversion, post-purchase, and re-engagement. All with the right message, at the right time.

The result is marketing that works continuously, makes the most of every contact, and transforms your database into an asset that generates predictable sales.

Why this approach works

Leverage your database

Sell more to those who have already shown interest.

Automated Relationship

Flows that run on their own, without manual effort.

Warmer Leads

Nurturing and qualification deliver to the sales team those who are ready.

More Repeat Purchases

Post-purchase flows keep customers active and coming back.

Predictability

A structured funnel generates consistent results.

Scale Without Bloating Your Team

Automation does the repetitive work for you.

150+ brands

served in 14 years of experience.

How it works

Diagnosis and strategy

We analyze your database, your buying journey, and your tools. We design the funnel and flows that make sense for your business.

Structure and implementation

We organize the CRM, integrate the automation tool, and set up relationship flows.

Activation

We launch the automations, continuously capturing, nurturing, and converting.

Analysis and optimization

We monitor the results of each flow and adjust to convert even more.

Channels and deliverables

CRM and Relationship

CRM Management

Organization, segmentation, and lifecycle management of your contact database.

See details

Relationship Flows

Automated flows for each stage of the journey, from welcome to re-engagement and post-purchase.

See details

Email Marketing Automation

Automated sends based on behavior and funnel stage.

See details

Lead scoring and qualification

Lead scoring to help the team focus on those ready to buy.

See details

Strategy and Operations

Strategy Creation

Designing the journey, funnel, and automations.

See details

Tool Implementation

Setup of the CRM and automation platform, integrated with your data sources.

See details

Results Analysis

Continuous measurement and optimization of flows.

See details

Capture and Content

Landing pages

High-converting lead capture pages.

See details

Rich materials

E-books, webinars, and content that generate and qualify leads.

See details

Email Campaigns

Timely and seasonal campaigns for your database.

See details

Proprietary technology and AI

While many agencies send emails to everyone at the same time, Performa Web combines proprietary technology and artificial intelligence to make every contact more relevant and every flow more efficient.

Proprietary tools

Real-time performance dashboards

Monitor your flows, conversion rates, and database evolution whenever you want.

Automated reports

Results of all automations consolidated in one place.

AI applications

Predictive lead scoring with AI

AI identifies who is most likely to buy, prioritizing efforts.

Personalization of messages and offers with AI

Each contact receives the most relevant content for them.

Optimization of sending times and channels with AI

The message arrives at the moment and channel with the highest response.

Churn prediction and re-engagement with AI

We anticipate who is about to disengage and act before losing the customer.

NPS 90

measured with our own clients.

The biggest CRM challenge lies within. Attracting leads is only the first step; the hardest part is building and maintaining that relationship with the database, understanding each lead in the most personalized way possible so that, from just leads, they become loyal customers to the brand.

Vitor Chagas

SEO and CRM Coordinator

Automated journey

How an automated journey works

See, in practice, the path we build to transform a contact into a recurring customer, all functioning automatically:

Capture

The lead enters through the landing page or rich material and is immediately segmented into the database.

Welcome

An automatic flow greets the contact, introduces the brand, and creates the first connection.

Nurturing

Relevant content educates and matures the lead over time, at their own pace.

Qualification

Lead scoring quantifies interest, and when the contact warms up, it signals the sales team.

Conversion

The right offer, at the right time, leads the lead to purchase.

Post-purchase and re-engagement

Relationship flows keep the customer active, encourage repeat purchases, and bring back those who have cooled off.

Want a journey like this running for your brand?

Speak with an expert

Compare the options

Criteria	Performa Web	Time interno	Typical agency
CRM and database management	Yes	Depends	Not always
Relationship flows and automations	Yes	Difficult to maintain	Sometimes
Lead scoring and qualification	Yes	Rare	Rare
AI applied to personalization and sending	Yes	Rare	Rare
Funnel strategy, not just email blasts	Yes	Depends	Not always
Hiring cost and charges	Without this cost	High	Without this cost
Integration with media, website, and data	Yes	Depends	Rare
Transparency about the work	Total	Total	Varies

CRM and database management

Performa Web: Yes
Time interno: Depends
Typical agency: Not always

Relationship flows and automations

Performa Web: Yes
Time interno: Difficult to maintain
Typical agency: Sometimes

Lead scoring and qualification

Performa Web: Yes
Time interno: Rare
Typical agency: Rare

AI applied to personalization and sending

Performa Web: Yes
Time interno: Rare
Typical agency: Rare

Funnel strategy, not just email blasts

Performa Web: Yes
Time interno: Depends
Typical agency: Not always

Hiring cost and charges

Performa Web: Without this cost
Time interno: High
Typical agency: Without this cost

Integration with media, website, and data

Performa Web: Yes
Time interno: Depends
Typical agency: Rare

Transparency about the work

Performa Web: Total
Time interno: Total
Typical agency: Varies

Why Performa Web

14 years in the market and over 150 brands served.

From lead to repurchase, we manage the entire funnel, not just email sending.

Your database becoming an asset, with relationships that generate predictable sales.

Proprietary technology and AI to personalize and optimize every contact.

Integrated vision, CRM communicates with media, website, and data.

Frequently asked questions

Guides hub