CRM & Automation
Lead Scoring: your team focused on those ready to buy
Not every lead is ready to buy, and treating them all the same wastes your team's time. Performa Web scores and qualifies your leads, so sales can focus their energy on those with a real chance of closing.
Speak with a CRM specialistWhat is lead scoring and qualification
Lead scoring is a scoring system that classifies your leads based on how ready they are to buy. Each lead action and characteristic adds or subtracts points: opening an email, visiting the pricing page, having the right profile. The higher the score, the hotter the lead.
Qualification uses this score to separate those ready for a sales approach from those who still need nurturing. The result is a sales team that stops wasting time on cold leads and focuses energy on those who truly have a chance to close.
Why this matters for your business
Team Focus
Sales works the right leads, not all of them.
More Efficiency
Less time wasted on those who won't buy.
Right Timing
The lead is approached when they're hot.
Smart Nurturing
Those not yet ready continue to be worked.
How it works in practice
Criteria Definition
We establish what makes a lead hot.
Scoring Model
We create the scoring system.
Implementation
We configure the scoring in the CRM.
Qualification
We separate ready leads from those that need nurturing.
Integration with Sales
We deliver hot leads to the team.
What's included
Definition of criteria
For scoring.
Lead scoring model
Tailor-made.
Implementation
In the CRM.
Qualification
Of leads.
Integration with the sales team
Delivery of hot leads.
Continuous adjustment
Of the model.
Who it's for
This service is for you if:
- Your sales team wastes time on cold leads.
- You generate many leads and don't know which ones to prioritize.
- You want to approach the lead at the right time.
- You need to align marketing and sales.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Lead scoring with predictive AI support.
- Alignment between marketing and sales.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to focus on those who buy?
Talk to us. We score and qualify your leads so the team closes more.
Speak with an expertOur team will contact you shortly.
Your growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.