How long does it take for SEO to show results?

SEO is a build. The first movements appear in weeks, but consistent results usually come from the third to sixth month, and then grow in a compounding way. It's a medium-term investment with lasting returns.

What's the difference between SEO and paid media?

Paid media delivers immediate reach and fine control over investment. SEO builds a presence that continues to bring visits without cost per click. They are complementary fronts, and combining the two usually brings the best results.

GEO, or Generative Engine Optimization, is the optimization for your brand to appear in generative AI responses, such as ChatGPT, Gemini, and Perplexity. More and more people are starting their searches directly in these tools, and GEO ensures you're present there too.

Do you guarantee the first position on Google?

No serious professional guarantees a position because ranking depends on factors that no professional fully controls. What we guarantee is method, consistent technical work, and total transparency regarding progress.

Do I need to produce new content?

Content is what sustains both SEO and GEO. If necessary, we handle the production of optimized content for you, without you having to write it.

Does SEO work for e-commerce?

Yes, and it's one of our fronts. SEO for e-commerce has specific particularities related to category pages, product pages, and store architecture, which we address specifically.

Whose data and content are produced?

Yours. Just like with an ad account, the website, content, and data always belong to the client.

Services

SEO & GEO: be found on Google and in AIs, with traffic that doesn't cost per click

Organic growth builds a presence that works for you every day and complements your paid media. Performa Web positions your brand where your customer looks today: in search engines and in generative AI responses.

Request a free SEO diagnosis

14 years of experience
More than 150 brands served
NPS 90

+800%

in organic clicks, a real result from one of our clients.

More than 150 brands have already trusted Performa Web to grow

Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex
Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Grupo Salta
Transamerica Comandatuba
Hot Park
Costa do Sauípe Resorts
Rio Quente Resorts
Fasano
Grupo Wish
Hilton
Bourbon
Royal Caribbean
Celebrity Cruises
Azamara
CVC
Zarpo
Maxmilhas
Almundo
BeFly
Beto Carrero World
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
Persol
Telhanorte
Targus
Almanara
Biossance
Dental Cremer
E-ótica
E-lens
GrandVision
Novaflor
Vyvedas
J&F
Canopy
Submarino Viagens
Costão do Santinho
Bristol Hotéis
Sandi Hotel
Catho
Hcor
IJC
Comunicare
Socicam
CDB
Meu Dermato
Share
Sinch
Solar21
SP-Arte
Whoscall
LottoCap
Grupo Memorial
RedeTV
Mio
Monte Bravo
Safra
AirHelp
White Martins
Festo
Eucatex

Meta Partner and TikTok Partner
Professionals certified annually
NPS 90, measured with our own clients

What it is and what it solves

Most companies are held hostage by paid media. The day the investment stops, the traffic disappears. And now a new challenge has emerged: more and more people are searching directly on ChatGPT, Gemini, and Perplexity, and those who are not prepared simply don't appear in these responses.

Performa Web's SEO & GEO solves both fronts. With SEO, we build a solid presence in search engines, with a technical foundation, relevant content, and authority, so you can be found by those who are searching and ready to buy. With GEO, we structure your content so that generative AIs understand, cite, and recommend your brand.

The result is qualified traffic that doesn't cost per click, today and a year from now, on Google and wherever your customer is searching.

Why this approach works

Traffic that doesn't cost per click

Organic doesn't charge for access and reduces the average cost of acquisition.

Presence on Google and in AIs

You appear in search engines and in responses from ChatGPT, Gemini, and Perplexity.

Lasting Authority

A foundation built to generate results for years, not just while you have budget.

Content that responds and converts

Designed to rank and turn visitors into customers.

Solid technical foundation

Fast, crawlable, and well-structured website, the cornerstone of everything else.

Data-driven decisions

Rankings, traffic, and opportunities closely monitored.

+1.000%

in organic accesses, a real result from one of our clients.

How it works

Diagnosis and strategy

Technical website audit, keyword research, competitor analysis, and opportunity mapping, including AI presence gaps.

Technical foundation and content

Performance and crawlability corrections, plus optimized content production that answers search intentions.

Authority and GEO

Link building to build reputation and content structuring so that generative AIs find, understand, and cite your brand.

Monitoring and evolution

Tracking rankings, traffic, and conversions, with continuous route adjustments.

Channels and deliverables

Content for SEO

Production of optimized content that supports both ranking and AI presence.

See details

SEO for E-commerce

Optimization of category and product pages, and store architecture, including technical and performance foundations.

See details

SEO Diagnosis

Complete technical audit, with performance and crawlability correction, and content and authority analysis.

See details

Local SEO

Optimization for proximity searches and Google Maps presence, to attract customers in your region.

See details

AEO (AI Search Optimization)

Your brand's presence in AI search engine responses, such as Google's AI Overviews.

See details

Link building

Building authority with relevant links.

See details

GEO (Generative Engine Optimization)

Your brand's presence in ChatGPT, Gemini, and Perplexity responses.

See details

ASO (App Store Optimization)

Optimization of your app's listing on the App Store and Google Play to gain visibility and downloads.

See details

Proprietary technology and AI

While many agencies do SEO by guesswork, Performa Web combines its own technology and artificial intelligence to accelerate results and provide transparency to your organic growth.

Proprietary tools

Real-time performance dashboards

Track rankings, organic traffic, and keyword evolution whenever you want.

Automated reports

Search Console, Analytics, and ranking data consolidated in one place.

AI applications

AI-powered keyword research and clustering

Intelligent grouping of terms by intent, to target the right opportunities.

AI-powered content production and optimization

Faster content that better aligns with what searches and ranks.

Optimization for generative AIs (GEO)

Content structuring for your brand to appear in ChatGPT, Gemini, and Perplexity responses.

AI-powered ranking and opportunity monitoring

Continuous data analysis to anticipate movements and find gaps.

150+ brands

served in 14 years of experience.

The way searches are done evolves faster and faster, and SEO, which was once 'only' about blue links and seen as very technical, has increasingly become about brand authority and being present throughout the search journey, whether it's done on AIs or Google.

Vitor Chagas

SEO and CRM Coordinator

Featured case

Anfitrião Prime

Anfitrião Prime, a startup with only two years of operation in the vacation rental market, needed to consolidate its online presence and gain relevance in major search engines, starting almost from scratch in organic traffic.

Our team conducted a complete technical diagnosis of the website, identifying corrections and opportunities, with a priority on speed and user experience quality. In parallel, we mapped the most relevant keywords for the business, expanded the semantic field of the site, and applied CRO best practices.

+800%

organic clicks on the site

+1.000%

organic accesses

+1.000%

leads generated

Want to know your site's organic potential?

Talk to an expert

Compare the options

Criteria	Performa Web	Time interno	Typical agency
Dedicated specialists (technical, content, and GEO)	Yes	Hard to maintain	Sometimes
GEO strategy (presence in generative AIs)	Yes	Rare	Rare
Integrated technical foundation, content, and authority	Yes	Depends	Not always
Proprietary technology and dashboards	Yes	Rare	Rare
Continuous technical and content optimization	Yes	Depends on routine	Not always
Hiring cost and charges	Without this cost	High	Without this cost
Focus on traffic that converts	Yes	Yes	Focus on volume and vanity metrics
Transparency about the work	Total	Total	Varies

Dedicated specialists (technical, content, and GEO)

Performa Web: Yes
Time interno: Hard to maintain
Typical agency: Sometimes

GEO strategy (presence in generative AIs)

Performa Web: Yes
Time interno: Rare
Typical agency: Rare

Integrated technical foundation, content, and authority

Performa Web: Yes
Time interno: Depends
Typical agency: Not always

Proprietary technology and dashboards

Performa Web: Yes
Time interno: Rare
Typical agency: Rare

Continuous technical and content optimization

Performa Web: Yes
Time interno: Depends on routine
Typical agency: Not always

Hiring cost and charges

Performa Web: Without this cost
Time interno: High
Typical agency: Without this cost

Focus on traffic that converts

Performa Web: Yes
Time interno: Yes
Typical agency: Focus on volume and vanity metrics

Transparency about the work

Performa Web: Total
Time interno: Total
Typical agency: Varies

Why Performa Web

14 years in the market and over 150 brands served.

SEO and GEO together: presence on Google and in generative AIs, something few agencies offer.

Technical foundation, content, and authority treated in an integrated way, not in isolated pieces.

Proprietary technology and AI to accelerate results and provide transparency.

Focus on traffic that converts, not on vanity metrics.

Frequently asked questions

Guides hub