SEO & GEO
ASO: more visibility and downloads for your app
Just as SEO helps your site be found on Google, ASO helps your app be found and downloaded in app stores. Performa Web optimizes your app's listing and conversion.
Speak with an ASO expertWhat is ASO (App Store Optimization)
ASO is the optimization of your app's presence in the app stores, App Store and Google Play, so that it appears in the right searches and converts more views into downloads. It's the SEO of the app world.
It involves keyword research, optimization of title, description, icon, screenshots, and video, in addition to continuous work on reviews and listing conversion rate. All to gain visibility and reduce user acquisition costs.
Why this matters for your business
Visibility in app stores
Most downloads come from in-store searches.
More organic downloads
Appearing prominently reduces user acquisition costs.
Listing conversion
The right icon, screenshots, and text convert more visits.
Complements paid media
ASO amplifies the return on installation campaigns.
How it works in practice
Keyword research
We discover what the public searches for in the app stores.
Metadata optimization
We adjust title, subtitle, and description.
Visual optimization
Icon, screenshots, and video designed for conversion.
Reviews and reputation
Strategy to improve ratings and comments.
Testing and evolution
We iterate on conversion and ranking in the store.
What's included
Keyword research
For App Store and Google Play.
Metadata optimization
Title, subtitle, and description.
Visual optimization
Icon, screenshots, and video.
Reviews strategy
Improvement of ratings and reputation.
Competitor analysis
Positioning against rival apps.
Ranking monitoring
Continuous monitoring and adjustments.
Who it's for
This service is for you if:
- You have an app and want more organic downloads.
- You invest in media for installation and want to reduce costs.
- Your app doesn't appear in app store searches.
- You want to improve listing conversion on the App Store or Play.
Why Performa Web
- 14 years of experience in performance and acquisition.
- Integrated vision of ASO, media, and conversion data.
- Focus on qualified downloads, not vanity metrics.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Want more downloads for your app?
Talk to us. We optimize your app's presence in app stores to gain visibility and convert more.
Speak with an ASO expertOur team will contact you quickly.
Explore the full service
SEO & GEOYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.