Performa Web
Services

Marketing Consulting: the strategy and structure to grow with direction

Before investing more, you need to invest right. Performa Web analyzes your marketing from end to end, from campaigns to team and structure, and delivers the strategic direction for operations to grow efficiently and methodically.

Schedule a strategic conversation
  • 14 years of experience
  • More than 150 brands served
  • Google Partner Premier
  • NPS 90
Outside perspective

Those within the operation don't always see what hinders growth.

More than 150 brands have already trusted Performa Web's strategy

  • Nike
  • New Balance
  • Coach
  • Diesel
  • Kipling
  • Reebok
  • Speedo
  • The North Face
  • UGG
  • Fjällräven
  • Penguin
  • JanSport
  • English Live
  • FTD Educação
  • Unit
  • Degrau Cultural
  • Anglo
  • Grupo Salta
  • Transamerica Comandatuba
  • Hot Park
  • Costa do Sauípe Resorts
  • Rio Quente Resorts
  • Fasano
  • Grupo Wish
  • Hilton
  • Bourbon
  • Royal Caribbean
  • Celebrity Cruises
  • Azamara
  • CVC
  • Zarpo
  • Maxmilhas
  • Almundo
  • BeFly
  • Beto Carrero World
  • Hermès
  • Allbags
  • TVZ
  • CAT
  • TNG
  • Hoka
  • Fascar
  • Persol
  • Telhanorte
  • Targus
  • Almanara
  • Biossance
  • Dental Cremer
  • E-ótica
  • E-lens
  • GrandVision
  • Novaflor
  • Vyvedas
  • J&F
  • Canopy
  • Submarino Viagens
  • Costão do Santinho
  • Bristol Hotéis
  • Sandi Hotel
  • Catho
  • Hcor
  • IJC
  • Comunicare
  • Socicam
  • CDB
  • Meu Dermato
  • Share
  • Sinch
  • Solar21
  • SP-Arte
  • Whoscall
  • LottoCap
  • Grupo Memorial
  • RedeTV
  • Mio
  • Monte Bravo
  • Safra
  • AirHelp
  • White Martins
  • Festo
  • Eucatex
  • Google Partner Premier, a certification achieved by only 3% of agencies worldwide
  • Meta Partner and TikTok Partner
  • Professionals certified annually
  • NPS 90, measured among our own clients

What it is and what it solves

Many companies invest in marketing without knowing for sure if they are on the right track. Budget allocated by intuition, channels chosen by trend, a team that tries hard but lacks clear direction, and the constant feeling that there's room to grow more. The problem is almost never a lack of effort; it's a lack of strategy and structure.

Performa Web's Marketing Consulting solves this by providing an external, experienced, and data-driven perspective. We analyze your marketing from end to end: the strategy, the channels, the results, as well as the team and organizational structure that execute it all. From there, we deliver a clear plan of where to go and how to get there.

The result is an operation with direction, efficiency, and method, ready to grow consistently, not improvisationally.

When it makes sense to hire a consultant

It's probably time to seek consulting if you identify with any of these points:

You invest, but don't know what brings returns

Lack of clarity on what really works.

Each channel speaks a different language

Media, SEO, social media, and website run independently, without an integrated strategy.

The team tries hard, but lacks direction

Lots of execution, little clear priority.

The structure could be better

Uncertainty about resources, roles, and team organization.

Results have stagnated

What used to work has stopped growing, and you don't know the next step.

You're going to invest more and want to invest smartly

Before scaling, you want to ensure the foundation is solid.

Why this approach works

Strategic direction

Clarity on where to go and how to get there.

Investment efficiency

Budget allocated where it yields the most.

Sharp team and structure

Resources and roles organized for better execution.

Data-driven decision

Recommendations based on evidence, not guesswork.

Integrated vision

All channels working towards the same goal.

Execution support

Mentorship for the plan to truly become results.

14 years

analyzing and unblocking the marketing of more than 150 brands.

How it works

01

Immersion and diagnosis

We dive into your business, data, channels, and team structure. We understand where you truly stand.

02

Analysis and benchmark

We cross-reference your scenario with the market and best practices, identifying gaps, risks, and opportunities.

03

Strategic plan

We deliver prioritized recommendations: where to go, what to adjust in operations and structure, and in what order.

04

Guidance and follow-up

We support implementation with mentorship, so the plan moves from paper to results.

Channels and deliverables

What you receive at the end of the consulting

True consulting delivers more than advice; it delivers material for action:

  • Complete diagnosis of your marketing, with strengths, gaps, and risks.
  • Prioritized strategic plan, with what to do, in what order, and why.
  • Structure and resource recommendations for better team execution.
  • Investment guidance, to allocate budget where it yields the most.
  • Follow-up and mentorship, to transform the plan into results.

Proprietary technology and AI

Good consulting is based on data, not guesswork. That's why we support our analyses with artificial intelligence, to see deeper and recommend with more certainty.

AI applications

Diagnosis and maturity analysis with AI

We measure where your operation is and what's needed for the next level.

Benchmark and competitive analysis with AI

We compare your scenario with the market deeply and quickly.

Scenario modeling and forecasting with AI

We project possible paths before you invest in them.

Decision support and prioritization with AI

We help decide what to tackle first, based on impact and effort.

NPS 90

measured among our own clients.

Performa Web's marketing consulting delivers a complete analysis of your digital operation, evaluating all channels and identifying opportunities, flaws, and priority actions to accelerate your results. With a strategic and integrated vision, we show exactly where your company is, where it can go, and what are the most efficient ways to achieve your business goals.
MA
Mayara Arqueros
Head of Account & Customer Success

Success Cases

Real results that become history

Grupo Aliança (health excellence), Integrated Digital Strategy

Our work was to consolidate the digital presence of the brands with an integrated and performance-oriented strategy.

We acted 360°, unifying paid media, SEO, CRO, and social media into a synergistic ecosystem, with automation and machine learning to allocate investment efficiently and scale results.

+47%

in click to call

+23%

in online appointments

+65%

in impressions

And also: +9% in clicks, +6% in organic traffic, and +16% in social media engagement.

Want an outside perspective on your marketing?

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Compare the options

360° marketing vision

Performa Web
Yes
Time interno
Depends on the specialty
Typical agency
Focus on execution

Team and structure analysis

Performa Web
Yes
Time interno
Sometimes
Typical agency
Rare

Experience with brands of various sizes

Performa Web
14 years, 150+ brands
Time interno
Varies
Typical agency
Varies

Diagnosis with data and AI

Performa Web
Yes
Time interno
Rare
Typical agency
Rare

Guidance and mentorship

Performa Web
Yes
Time interno
Yes
Typical agency
Not always

Ability to support execution afterward

Performa Web
Yes
Time interno
Limited
Typical agency
Yes

Impartiality to point out what's not going well

Performa Web
Yes
Time interno
Yes
Typical agency
Not always

Transparency about the work

Performa Web
Total
Time interno
Varies
Typical agency
Varies

Why Performa Web

  • 14 years in the market and over 150 brands served, from startups to large groups.
  • End-to-end vision, from strategy to team and structure, not just campaigns.
  • Diagnosis with data and AI, to recommend with certainty, not guesswork.
  • Those who analyze also know how to execute, so the plan is realistic and implementable.
  • Impartiality and transparency to point out what needs to change.

Frequently asked questions

Guides hub

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Ready to give direction to your marketing?

Schedule a strategic conversation. We understand your current situation, explain how the consulting works, and how it can unlock growth for your operation.

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  • 14 years of experience
  • More than 150 brands served
  • Google Partner Premier
  • NPS 90

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Chat on WhatsApp+55 11 3059-2950comercial@performaweb.com.br