Marketing Consulting
Strategic Marketing Planning: Direction Before Action
Marketing without a plan is effort without direction. Performa Web builds strategic plans that define where to go, through which channels, and with what goals, so every marketing action has purpose and results.
Speak with a consultantWhat is strategic marketing planning?
Strategic marketing planning is the process of building a plan that guides the entire department. Instead of executing isolated actions without clarity on 'why,' planning defines business objectives, the target audience and brand positioning, priority channels, goals, and investment allocation.
It's the document that aligns marketing with the company's strategy and transforms intention into a concrete plan, with clear priorities. Without it, marketing becomes a succession of disconnected actions. With it, every effort moves in the same direction.
Why this matters for your business
Clear direction
All marketing efforts move towards the same objective.
Priority
You know what to do first and where to focus investment.
Alignment
Marketing conversations align with business strategy.
Less waste
No more isolated actions that lead nowhere.
How it works in practice
Diagnosis
We understand the business, the market, and the current situation.
Objectives and goals
We define where the company wants to go.
Audience and positioning
We clarify who to talk to and how to speak to them.
Channel strategy
We define where and how to act.
Action plan
We deliver the roadmap, with goals and investment.
What's included
Diagnosis
Of the business and the market.
Definition of objectives and goals
Where to get to.
Definition of audience and positioning
Who and how to talk to.
Channel strategy
Where to act.
Action plan
Prioritized.
Budget guidance
And investment.
Who it's for
This service is for you if:
- Your marketing executes isolated actions, without clear direction.
- You want to align marketing with business strategy.
- You need well-defined priorities and goals.
- You will structure or reposition your marketing department.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Planning by those who also execute, not just advise.
- Business vision combined with mastery of digital channels.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to give direction to your marketing?
Talk to us. We build the plan that gives purpose to every action of your marketing.
Speak with a consultantOur team will contact you shortly.
Your growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.