Marketing Consulting
Media Consulting: the strategy behind your investment
Media is often the largest marketing investment, and the easiest to waste without a strategy. Performa Web provides an independent perspective on how much to invest, where, and how to measure, ensuring your budget performs optimally.
Speak with a consultantWhat is media consulting?
Media consulting is strategic guidance on your paid media investment, without necessarily executing the operation. It's different from media management: here, the focus is on high-level decision-making. How much to invest, how to distribute the budget across channels, what goals to pursue, how to structure measurement, and how to assess if the investment is generating a return.
It's the strategic layer that guides those who execute, whether it's your internal team or another agency, bringing a specialized and independent view on where waste occurs and where opportunities lie.
Why this matters for your business
Largest investment
Media usually accounts for a significant portion of the marketing budget.
Independent view
An outside perspective reveals what operations might miss.
Correct allocation
The budget goes where it brings the most return.
Accurate measurement
You start measuring what truly matters.
How it works in practice
Media audit
We analyze current investments and results.
Benchmark
We compare against market best practices.
Allocation recommendation
We indicate where and how much to invest.
Goal setting
We establish success indicators.
Measurement guidance
We structure how to measure ROI.
What's included
Investment audit
In media.
Benchmark
Of the market.
Allocation recommendation
Of budget.
Channel and goal definition
Success indicators.
Measurement guidance
And attribution.
Strategic follow-up
When contracted.
Who it's for
This service is for you if:
- You invest heavily in media and want a strategic perspective.
- You have an internal team or agency and want an independent assessment.
- You suspect your budget could yield more.
- You need to make allocation and goal decisions based on expert advice.
Why Performa Web
- Google Partner Premier, top 3% of agencies worldwide.
- 14 years of experience and over R$ 400 million in media managed.
- Consulting from those who manage media daily, not just theory.
- NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to invest strategically?
Talk to us. We provide the insight that makes your media budget perform optimally.
Speak with a consultantOur team will contact you shortly.
Your growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.