CRM & Automation
Rich Materials: content that generates and qualifies leads
For someone to join your database, you need to offer something of value in return. Performa Web creates rich materials, such as e-books and webinars, that attract the right lead and help qualify them from the start.
Speak with an expertWhat are rich materials
Rich materials are in-depth content that a brand offers for free in exchange for the interested party's contact details, such as e-books, webinars, guides, spreadsheets, and whitepapers. They function as a valuable lead magnet: whoever downloads them shows interest in the topic and enters the database with an indication of what they are looking for.
In addition to generating leads, rich material helps qualify them, because the chosen topic indicates the contact's stage and need. It is one of the main fuels for a CRM and automation operation, feeding the top of the funnel with qualified leads.
Why this matters for your business
Generates leads
Valuable material is the exchange that brings contact.
Qualifies
The downloaded topic indicates the lead's interest and stage.
Builds authority
Good content positions the brand as a reference.
Feeds the funnel
It's the fuel for the top of your CRM operation.
How it works in practice
Planning
We define the right topic and format for your audience.
Content production
We create the material with depth and quality.
Design
We give it a visual form aligned with the brand.
Integration with capture
We connect it to the landing page and CRM.
Distribution
We support promotion to generate leads.
What's included
Planning
Of the material.
Production of e-books, guides, and others
In-depth content.
Script and support for webinars
When applicable.
Design
Of the material.
Integration with capture
And CRM.
Distribution support
To generate leads.
Who it's for
This service is for you if:
- You need to generate qualified leads for your database.
- You want to attract the right contact, not just anyone.
- You seek to build authority with content.
- You need to feed the top of your CRM funnel.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Rich material integrated into CRM and acquisition strategy.
- Content with AI support, under human direction.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to attract the right leads?
Talk to us. We create rich materials that fill your database with qualified leads.
Speak with an expertOur team will contact you shortly.
Your growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.