Media Management
App Campaigns: more installs and active users
An app only generates results with the right users actively using it. Performa Web creates campaigns that bring qualified installs and re-engage those who have already downloaded, focusing on what truly matters for the business.
Request an app campaign diagnosisWhat are app campaigns?
App campaigns are media campaigns aimed at promoting applications, with two main objectives: generating installs (getting new users to download the app) and re-engagement (bringing back those who have already downloaded but stopped using it). They run on platforms like Google, Meta, and TikTok.
They have an important particularity: optimization doesn't stop at installation. The ideal is to optimize for events that matter to the business, such as registration, first purchase, or recurrent use, to attract not just any user, but the user who generates value.
Why this matters for your business
The Right User
Installation without use is wasted money.
Optimization by Value
Focus on those who register, buy, or actively use.
Re-engagement
Recover users who downloaded and abandoned the app.
Scale
Platforms reach millions of potential users.
How it works in practice
Strategy
We define the app's objective and value events.
Setup
We integrate measurement and conversion events.
Creatives
We produce the assets for each platform.
Placement
We run installation and re-engagement campaigns.
Optimization
We adjust to attract the user who generates value.
What's included
App campaign strategy
By objective.
Campaign management
For installation and re-engagement.
Optimization by events
Of value to the business.
Creatives
For the platforms.
Integration with attribution
And measurement.
Reports
For installation and usage.
Who it's for
This service is for you if:
- You have an app and need more users.
- You already generate installs, but users aren't using the app.
- You want to re-engage those who downloaded and abandoned it.
- You need to optimize for value, not just downloads.
Why Performa Web
- 14 years of experience and over R$ 400 million in managed media.
- Focus on users who generate value, not just installs.
- Optimization with AI and certified teams.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to grow your app's user base?
Talk to us. We create campaigns that bring users who truly use your app.
Request a diagnosisOur team will contact you shortly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.