Media Management
Social Ads: ads that perform where your audience is
Your audience spends hours a day on social media. Performa Web turns that attention into results, with ads designed for each platform, from brand awareness to sales.
Request a Social Ads diagnosticWhat are Social Ads
Social Ads are paid advertisements displayed on social networks, such as Meta (Facebook and Instagram), TikTok, LinkedIn, and YouTube. Unlike search, where people actively look for something, on social networks, the ad presents the brand to those with the right profile, based on interests and behavior.
It is one of the most versatile forms of media, as it covers the entire funnel, from top to bottom, and allows reaching audiences with a precision that few channels offer. Each network has its own language, and the secret lies in using the right platform, with the right creative, for the right objective.
Why this matters for your business
Where the audience is
Social networks capture people's daily attention.
Powerful targeting
You speak to those with real interest profiles.
Complete funnel
From brand awareness to direct sales.
Scale with efficiency
Well-managed, delivers results at a competitive cost.
How it works in practice
Strategy
We define objectives, audiences, and the right platforms.
Creatives
We produce assets in the language of each network.
Targeting
We configure audiences and the customer journey.
Optimization
We adjust based on data and the platforms' AI.
Reports
We measure results by business objective.
What's included
Social Ads Strategy
By platform and objective.
Campaign management
On social networks.
Creatives
Adapted to each network.
Targeting and audiences
To speak to relevant people.
Continuous optimization
With AI.
Reports
With business insights.
Platforms we work with
Each network has its strength. See how we work with each Social Ads platform:
Who it's for
This service is for you if:
- You want to reach and convert where your audience spends their time.
- You need a versatile channel, from branding to sales.
- You want to leverage social media targeting.
- You seek results at a competitive cost.
Why Performa Web
- Meta Partner and TikTok Partner, with certified teams.
- 14 years of experience and over R$ 400 million in managed media.
- Creatives integrated into our production and optimization with AI.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to advertise where your audience is?
Talk to us. We manage your campaigns on social media with a focus on results.
Request a diagnosticOur team will contact you shortly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.