Performa Web

Media Management

Meta Ads: Facebook and Instagram ads that convert

Facebook and Instagram capture the attention of millions of Brazilians every day. Performa Web, a Meta partner, transforms this attention into results, with strategy, creatives, and optimization throughout the journey.

Request a Meta Ads diagnosis

What is Meta Ads?

Meta Ads is Meta's advertising platform, which runs ads on the country's most popular apps: Facebook, Instagram, Messenger, and its partner network. It is one of the most versatile paid media platforms in the world, with formats for all objectives, from brand awareness to direct sales.

Its segmentation and behavioral optimization capabilities have made it essential for virtually any business that sells directly to the consumer.

Why this matters for your business

Reach and frequency

It's where your audience spends a good part of their day.

Full funnel

Formats to attract, engage, and convert.

Segmentation and optimization

The algorithm finds those most likely to act.

Cost-efficient

Well-managed, it delivers results at a competitive cost.

How it works in practice

01

Strategy

We define objectives, audiences, and the buying journey.

02

Structuring

We set up campaigns for each stage of the funnel.

03

Creatives

We produce assets designed to convert in each format.

04

Optimization

We adjust audiences and creatives, with Advantage+ and AI.

05

Reports

We measure results by business objective.

What's included

Meta Ads Strategy

By business objective.

Campaign Management

On Facebook and Instagram.

Creatives

For each format.

Audiences and remarketing

To impact at the right time.

Continuous optimization

With AI and Advantage+.

Reports

With business insights.

Who it's for

This service is for you if:

  • You sell to end consumers (B2C) or e-commerce.
  • You want to reach and convert where your audience spends their time.
  • You need a versatile channel, from branding to sales.
  • You are looking for results at a competitive cost.

Why Performa Web

  • Meta Partner, with certified teams.
  • 14 years of experience and over R$ 400 million in managed media.
  • Creatives integrated with our production and optimization with AI.
  • Google Partner Premier and NPS 90.
  • 14 anos de experiência
  • Google Partner Premier
  • NPS 90

Frequently asked questions

Ready to turn attention into sales?

Talk to us. We manage your Facebook and Instagram campaigns with a focus on results.

Request a diagnosis

Our team will contact you quickly.

Let's grow together

Your growth starts here

Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.