Media Management

ChatGPT Ads: your brand within the conversation that drives purchase decisions

Hundreds of millions of people use ChatGPT to research, compare, and choose. Advertising within AI assistants is the next big intent channel, and Performa Web prepares your brand to be first.

Request a ChatGPT Ads diagnostic

What are ChatGPT Ads

ChatGPT Ads are the advertising formats displayed within the ChatGPT experience, next to or within the AI-generated responses. Instead of competing for space on a results page, the brand appears in the context of a conversation where the person is describing exactly what they need.

It's a young, rapidly evolving channel, with inventory and formats gradually being released by OpenAI. Precisely for this reason, those who enter early and properly structure their foundation, data, creatives, landing pages, and measurement, will be ahead when scale arrives.

Why this matters for your business

Extremely High Intent

The person describes the problem in detail before deciding. This is context that no keyword can deliver.

Huge Audience

ChatGPT is already one of the largest search and research destinations in the world.

Low Competition

Few brands are structured for the channel. The learning cost today is lower.

Synergy with GEO

Paid presence complements organic presence in AI responses and expands brand reach.

How it works in practice

Readiness Diagnostic

We evaluate whether your brand, data, and pages are ready for the channel.

Intent Strategy

We map the conversations and moments where your offer makes sense to appear.

Conversational Creative

We produce messages and assets that work in a response context, not a banner context.

Activation and Testing

We structure campaigns according to available formats and test offers and destinations.

Measurement and Scale

We measure the real impact on leads and revenue and scale what brings return.

What's Included

AI Readiness Diagnostic

Brand, content, data, and pages evaluated for the channel.

Strategy and Media Plan

Objectives, budget, and formats by funnel stage.

Creatives and Messaging

Copy and assets designed for the conversational context.

Landing Pages and Destinations

Pages aligned with the promise made in the conversation.

Tagging and Measurement

Tracking AI traffic and conversion analysis.

Optimization and Reporting

Continuous monitoring with business insights.

Who it's for

This service is for you if:

Your category involves research and comparison before purchase.

You want to occupy a new channel before competitors.

You already invest in media and seek incremental demand sources.

You want to combine paid and organic presence in AI responses.

Why Performa Web

Google Partner Premier, a certification held by only 3% of agencies worldwide.

Team dedicated to AI search, combining GEO, AEO, and paid media.

14 years of experience and over 150 brands served.

Focus on revenue and cost per result, not novelty for novelty's sake.

14 anos de experiência
Google Partner Premier
NPS 90

Frequently asked questions

Want to understand it better?

Read the guide: ChatGPT Ads: como funciona a publicidade dentro do ChatGPT

Read guide

Want to be first on the emerging channel?

Talk to us and receive a diagnostic of your brand's readiness to advertise within ChatGPT.

Request a diagnostic

Our team will contact you quickly.

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