Media Management
O2O: digital media that brings customers to your store
Not every sale happens online. Performa Web uses digital media to bring those nearby to your physical store, connecting the click to the visit and to the counter.
Request an O2O diagnosticWhat is O2O (Online to Offline)
O2O, or Online to Offline, gathers media strategies that connect the digital world to the physical, leading those who see an online ad to take action offline: visiting the store, calling, or buying at the counter. It's the bridge between digital investment and point-of-sale results, highly relevant for businesses with a physical store.
It involves geolocated campaigns (which impact those nearby), drive-to-store formats (which encourage visits), and, increasingly, in-store visit measurement, which shows how many people impacted by the ad actually showed up.
Why this matters for your business
Connects digital and physical
Links online investment to in-store results.
Leverages proximity
Impacts those nearby and ready to visit.
Visit measurement
Shows the ad's effect in the real world.
Relevant for retail
Essential for businesses with a physical point of sale.
How it works in practice
Strategy
We define the objective of bringing the customer to the store.
Geographic segmentation
We target those within the coverage area.
Drive-to-store formats
We use creatives that encourage visits.
Media placement
We run campaigns on the right platforms.
Measurement
We track visits and the effect at the point of sale.
What's included
O2O Strategy
Connected to the point of sale.
Geolocated campaigns
To impact those nearby.
Drive-to-store formats
That encourage visits.
In-store visit measurement
When available.
Online and offline integration
Digital and physical together.
Reports
For results.
Who is it for
This service is for you if:
- You have a physical store or a network of points of sale.
- You want digital media to generate visits and sales at the counter.
- You need to connect online investment to physical results.
- You want to measure the impact of digital on your stores.
Why Performa Web
- 14 years of experience and over R$ 400 million in managed media.
- Strategy that connects digital and physical with measurement.
- Optimization with AI and certified teams.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to bring digital to your store?
Talk to us. We connect your online media to foot traffic at the point of sale.
Request a diagnosticOur team will contact you shortly.
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