Media Management
LinkedIn Ads: the right channel to sell to businesses
If your client is another business, decision-makers are on LinkedIn. Performa Web uses the platform's ads to place your message in front of the right people, by job title, company, and industry.
Request a LinkedIn Ads diagnosisWhat is LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform, designed to reach a professional audience. What makes it unique is its targeting: instead of aiming for generic interests, you speak directly to people by job title, company, industry, seniority, and skills.
That's why it's the most powerful paid media channel for B2B businesses, qualified lead generation efforts, and communication with decision-makers who would be difficult to reach with the same precision on another platform.
Why this matters for your business
Professional Audience
You reach decision-makers, not just anyone.
Targeting by job title and company
Precision that no other network offers for B2B.
Qualified Leads
Formats designed to capture contacts with real potential.
Brand Authority
Presence on LinkedIn strengthens company credibility.
How it works in practice
B2B Strategy
We define the objective, audience, and buyer's journey.
Professional Targeting
We select job titles, companies, industries, and seniority levels.
Formats and Creatives
We choose between sponsored content, messages, and lead generation forms.
Delivery and Optimization
We adjust to reduce the cost per qualified lead.
Reports
We measure the quality and volume of generated contacts.
What's included
B2B media strategy
Aligned with the buyer's journey.
LinkedIn campaign management
Across all formats.
Targeting by job title, company, and industry
The platform's strength.
Lead generation forms
Contacts already qualified.
Continuous optimization
Focus on cost per qualified lead.
Reports
On leads and performance.
Who is it for
This service is for you if:
- Your company sells to other businesses (B2B).
- You need to reach decision-makers, not just any audience.
- You have a more complex sale that requires nurturing.
- You want qualified leads, even if in smaller volume.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Experience with B2B accounts and complex sales.
- Focus on cost per qualified lead, not empty volume.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to talk to decision-makers?
Talk to us. We put your message in front of the right decision-makers on LinkedIn.
Request a diagnosisOur team will contact you shortly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.