Media Management
Bing Ads management that expands your search reach
Bing Ads (Microsoft Advertising) is the search channel many competitors ignore, with a qualified audience and more competitive costs. Performa Web manages your account to transform this demand into results.
Request a Bing Ads diagnosisWhat is Bing Ads?
Bing Ads, now called Microsoft Advertising, is Microsoft's paid search platform. It displays ads on Bing search, Yahoo, and across Microsoft's entire search partner network, using the same cost-per-click model as Google.
Although it has less volume than Google, Bing has a relevant and often more qualified audience: corporate users, with higher purchasing power and an older age group. With fewer advertisers competing, the cost per click tends to be lower and the return, competitive.
Why this matters for your business
Less competition
Fewer advertisers competing means cheaper clicks.
Qualified audience
Strong presence of corporate users and those with higher purchasing power.
Extra reach
You capture demand that Google alone doesn't deliver.
Everything measurable
Every click, contact, and sale can be measured and optimized.
How it works in practice
Strategy and diagnosis
We evaluate the opportunity and define objectives and budget.
Account structuring
We build intent-based search campaigns, leveraging Google imports where it makes sense.
Tracking
We set up tags and conversions to measure every result.
Bid management
We adjust bids and budget to pay the right price per result.
Continuous optimization
We cut what doesn't convert and reinforce what brings return.
What's included
Microsoft Advertising Strategy
By business objective.
Campaign structuring and import
Leveraging Google Ads history.
Ad creation and testing
To attract the right click.
Tracking setup
And conversions.
Bid and budget management
Paying the right price per result.
Optimization and reporting
With business insights.
Who it's for
This service is for you if:
- You want to capture demand that Google alone doesn't reach.
- You are looking for cheaper clicks and less competition.
- Your audience includes corporate profiles or those with higher purchasing power.
- You already invest in paid search and want to expand channels.
Why Performa Web
- 14 years of experience and over R$ 400 million in managed media.
- Teams certified in paid search and AI optimization.
- Integrated strategy between Google Ads and Microsoft Advertising.
- Focus on cost per result and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to expand your search reach?
Talk to us. We'll put your brand on Bing too, where there's less competition and a qualified audience.
Request a diagnosisOur team will contact you quickly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.