Media Management
Criteo management that recovers sales at scale
Criteo is a global leader in remarketing and retargeting. Performa Web uses the platform to re-engage those who visited your site and bring back those who almost bought, with a focus on conversion.
Request a Criteo diagnosisWhat is Criteo
Criteo is a programmatic advertising platform specializing in remarketing and retargeting. It uses browsing data and machine learning to display personalized ads on thousands of websites, apps, and portals, showing each person the products with the highest chance of conversion.
It's particularly strong for e-commerce: when someone visits a product and doesn't buy, Criteo re-engages that person with dynamic ads for that item and related products, across the web, at the right time to prompt a purchase decision.
Why this matters for your business
Recovers sales
Brings back visitors who didn't convert.
Dynamic ads
Shows the right product to each person.
Programmatic scale
Presence across thousands of sites and apps.
Conversion focus
Optimization driven by sales and revenue.
How it works in practice
Catalog integration
We connect your product feed and site tags.
Audience segmentation
We define remarketing and prospecting audiences.
Dynamic creatives
We configure personalized ads per product.
Ad serving
We launch campaigns on the Criteo network.
Optimization
We adjust for the best cost per sale and return.
What's included
Catalog and tag integration
Foundation for dynamic remarketing.
Criteo campaign management
Remarketing and prospecting.
Dynamic ads
Personalized per product.
Audience segmentation
With precision.
Continuous optimization
Focus on revenue and ROAS.
Reports
With business insights.
Who it's for
This service is for you if:
- You have an e-commerce store or a product catalog.
- Many people visit your site but don't complete a purchase.
- You want to recover abandoned carts and sales at scale.
- You seek dynamic, revenue-driven remarketing.
Why Performa Web
- 14 years of experience and over R$ 400 million in managed media.
- Performance specialists for e-commerce.
- Integrated remarketing strategy across platforms.
- Optimization with AI and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to recover those escaping sales?
Talk to us. We use Criteo to re-engage visitors and turn visits into sales.
Request a diagnosisOur team will contact you shortly.
Explore the full service
Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.