Performa Web
Case studies

E-commerce

Logo Nova Flor — Giuliana Flores GroupNova Flor — Giuliana Flores Group

Media, SEO, and CRO in a race against time to turn around e-commerce performance

The Giuliana Flores Group urgently needed to turn around Nova Flor's e-commerce results. The deadline was six months — and we accepted the challenge.

+7x
increase in ROAS
+4x
conversion rate
SEO + CRO
integrated media
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The Challenge

The challenge was clear: the Giuliana Flores Group needed an agency to quickly reverse the performance of Nova Flor's e-commerce.

The deadline was only six months, and Performa Web accepted the challenge by actively participating in the strategic plan.

The Strategy

An integrated front of media, SEO, and CRO to reverse results within the tight deadline.

01

Participation in strategic planning

Joint action in the strategic planning for Nova Flor's e-commerce.

02

Performance Media

Performance campaigns to accelerate e-commerce sales.

03

SEO

SEO work to expand organic traffic and website revenue.

04

CRO

Conversion rate optimization to extract more results from existing traffic.

Results

+7x

increase in ROAS

+4x

conversion rate

SEO + CRO

integrated media

With media, SEO, and CRO working together, Nova Flor's e-commerce was turned around within the challenging six-month deadline.

Other case studies

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+93%
in sales through the website
+94%
orders through the website
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Nike
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+126%
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+17%
above ROI target
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Polaris
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By working on performance for a highly qualified audience, we improved conversion with more qualified leads and brought Polaris to the top of the segment in on + off sales.

+98%
in revenue
-33%
in CPA
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Kopenhagen
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A strategic Christmas plan integrating physical and digital stores (O2O) and chat commerce, which multiplied revenue by 21x year-over-year.

+110%
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in Artland's global ranking
+30 thousand
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+265%
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Sinch
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Top 3
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13
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Hilton Copacabana
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Grupo Wish
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+114%
sales vs. Black Friday 2022
Record
revenue in November
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Kipling
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A complete review of online channels and continuous optimization transformed Kipling's website into one of the brand's main sales channels.

+190%
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Historical
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Submarino Viagens
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+900k
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