Tourism & Social Media
Submarino Viagens“Las Vegas Real” Webseries: +900k reach and +244% sales for Las Vegas
The production and social coverage of the Las Vegas Real webseries, featuring Felipe Neto and Maurício Meirelles, attracted a young audience and boosted travel sales to Las Vegas.
The challenge
To reach a young audience, it was essential to showcase Las Vegas beyond conventional packages and stimulate travel to the destination, attracting new customers.
The strategy
We produced and distributed a multichannel webseries, managing all social media coverage.
6-episode webseries
Production of the Las Vegas Real webseries, in partnership with the IT Brazil group, to engage a young audience.
Multichannel distribution
Presence on YouTube with insertions on Instagram, Facebook, Snapchat, and Twitter.
Social media management and coverage
Management and coverage of the campaign on social media to maximize reach and engagement.
Results
reach
engagement
in sales
orders for Las Vegas (YoY)
The campaign generated +900k reach, +67% followers per day, and boosted sales for Las Vegas by +244%, with +152% YoY orders.
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