Health & Social Media
CDB LaboratóriosInfluencer live stream boosts interactions, impressions, and followers
A live stream about motherhood, hosted by influencer Babi Sabbag, connected CDB, a laboratory group, with thousands of mothers and supercharged the brand's Instagram.
The challenge
CDB, a diagnostic laboratory group, wanted to showcase exams for pregnant women and babies and foster a relevant conversation with the maternal audience.
The strategy
We built an influencer campaign connected to the right audience, with coordinated organic distribution.
Live stream with Babi Sabbag
Live stream about motherhood hosted by influencer Babi Sabbag (513k followers), a mother of two and an authority on the subject.
Content for mothers
Posts aimed at the maternal audience, expanding the conversation around the brand's exams.
Coordinated promotion
Activation on the company's and influencer's timelines and stories to maximize reach.
Results
in interactions
impressions
new followers
conversation with the maternal audience
The campaign attracted numerous mothers, generated conversation during the live stream, and resulted in +95% interactions, +260k impressions, and +20k new followers.
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