Retail & Fashion
Kipling+190% revenue YoY and record e-commerce sales
A complete review of online channels and continuous optimization transformed Kipling's website into one of the brand's main sales channels.
The Challenge
In the post-pandemic scenario, Kipling — distributed in Brazil by Grupo Aste — aimed to become a digital leader and transform its website into one of the brand's main sales channels.
This required a complete overhaul of online channel strategies and the implementation of best practices in media and performance.
The Strategy
We reviewed the entire online channel operation and applied best practices, focusing on ROAS and seasonality.
New Partner Channels
Expanding the brand's presence on platforms relevant to the target audience, including social media.
Optimization of Existing Channels
Enhancing campaigns and strategies on channels already utilized by the brand.
Focus on ROAS and Seasonality
Continuous optimization to maximize return during seasonal periods and periods of lower demand.
Results
revenue YoY
sales records
return on investment
digital leader
Kipling grew 190% in revenue YoY, with historical sales records on its website during seasonal and off-peak periods, and a significant increase in ROAS.
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