Industry & B2B
John DeereMultichannel strategy that strengthened digital presence and expanded B2B lead generation
How the integration between SEO, Inbound Marketing, and paid media transformed John Deere's digital environment in the forestry segment into an active channel for qualified demand generation.
The Challenge
A global benchmark in field technology, John Deere sought to strengthen its digital presence in the forestry segment and transform the online environment into an active channel for demand generation and direct support for the sales team.
In B2B marketing, the challenge lies in targeting precision: the audience is highly specific — engineers, directors, and managers looking for technical solutions. More than volume, it was essential to attract the right audience and guide them through a structured journey.
The Strategy
We structured an integrated multichannel operation, with SEO, Inbound Marketing, and paid media working complementarily in acquisition, nurturing, and conversion.
SEO and Authority
Technical optimizations for crawlability and indexing, and content restructuring based on strategic keywords for the industrial audience.
Inbound & CRM
Automation and CRM with personalized journeys, welcome flows, newsletters, and campaigns for events like the Três Lagoas unit and Tech Day MG.
Performance Media
Google Ads for high intent, Meta Ads with qualified forms, and LinkedIn Ads for B2B targeting of decision-makers.
Results
2 keywords in Google's top positions
keywords between 4th and 10th position
average email open rate
qualified lead generation
Organic authority surged with 2 keywords in the Top 3 and 13 between 4th and 10th position, sustaining a consistent flow of B2B leads in the industrial sector.
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