Vehicles & Niche
PolarisPerformance for a niche market: more revenue with qualified leads
By working on performance for a highly qualified audience, we improved conversion with more qualified leads and brought Polaris to the top of the segment in on + off sales.
The Challenge
Polaris operates in a niche market of off-road vehicles and needed to improve performance for a very qualified audience.
The objective was to improve conversion with more qualified leads, in alignment with consumer profile studies conducted with the Polaris global team.
The Strategy
Segmented media focused on lead quality for a highly specific market.
Segmented media for a niche
Campaigns designed for the specific audience of off-road and high-value vehicles.
Consumer profile studies
Analyses conducted in conjunction with the Polaris global team to refine the audience.
Focus on lead qualification
Campaign optimization to attract more qualified and purchase-prone leads.
On + off integration
Strategies that combined online and offline sales to maximize results.
Results (YoY)
in revenue
in CPA
in leads
in the segment in 2021
The strategies led Polaris to the top of the market in the segment for on + off sales, for the first time in 2021.
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