Social Media Management
Social Media Strategy & SAC 2.0
Social presence begins with a plan. Performa Web defines your brand's strategy, tone, and editorial line, and manages daily audience engagement, from the first comment to problem resolution.
Speak with a social media expertWhat is social media strategy and SAC 2.0?
Social media strategy is the planning that guides a brand's entire presence on social channels: which networks to use, for what purpose, for which audience, with what tone of voice, and with what type of content. It's what separates a brand that posts just to post from one that communicates with purpose.
SAC 2.0 is the evolution of customer service for this environment: using social media as a relationship channel, answering questions, solving problems, and listening to the audience in real-time. Together, strategy and SAC 2.0 form the foundation of a serious operation: one provides direction for content, the other manages the relationship with those on the other side of the screen.
Why this matters for your business
Content direction
Without a strategy, every post is a guess. With one, everything aligns with a business objective.
Reputation at stake
On social media, poor service becomes a screenshot and goes viral. Good SAC 2.0 protects and strengthens your brand.
Relationships that retain
Responding well and quickly turns followers into customers and customers into fans.
Listen to the market
Social media is a constant source of insights about your brand and the competition.
How it works in practice
Diagnosis and immersion
We understand your brand, your audience, and the current state of your social media.
Strategy definition
We establish objectives, channels, tone of voice, editorial line, and content pillars.
SAC 2.0 structuring
We define service flows, response times, and protocols for different situations.
Daily management
We publish, respond, moderate, and engage with the community consistently.
Analysis and adjustment
We measure what works and continuously refine the strategy.
What's included
Strategic social media planning
Objectives, channels, and positioning.
Tone of voice and editorial line
The brand's personality on social media.
Content pillars and calendar
What to publish and when.
Community management
Responding, moderating, and engaging daily.
SAC 2.0 customer service
Protocols, flows, and response times.
Listening and monitoring
Tracking mentions and sentiment.
Who it's for
This service is for you if:
- Your brand is on social media, but without clear direction.
- Customer service on social media is improvised or slow to respond.
- You want to turn followers into relationships and sales.
- You need consistency and professionalism in your social presence.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Strategy connected to business, not vanity metrics.
- Service and content under the same roof, with the same tone.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to give direction to your social media?
Talk to us. We build the strategy and service your brand needs on social media.
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