Social Media Management
Influencer Management that generates reach and credibility
The right influencer lends their audience's trust to your brand. Performa Web handles the entire operation, from choosing profiles to measuring results, to ensure this partnership truly delivers returns.
Talk to an influencer specialistWhat is influencer management
Influencer management, or influencer marketing, is the strategy of working with content creators to promote a brand to their audience. It involves much more than just choosing someone with many followers: it's about defining objectives, finding profiles with the right audience and values, aligning the message, executing the action, and measuring the result.
Done right, influencer marketing connects the brand to engaged communities with a credibility that traditional advertising cannot achieve.
Why this matters for your business
Borrowed credibility
A recommendation from someone the audience trusts is worth more than an ad.
Qualified reach
You speak to the right audience, not just any audience.
Social proof
Seeing the brand in the hands of creators generates desire and trust.
Authentic content
The creator produces content in the format and language their audience consumes.
How it works in practice
Strategy and objectives
We define what the action needs to achieve: reach, consideration, or sales.
Profile curation
We select influencers with the right audience, engagement, and values.
Negotiation and briefing
We align deliverables, message, and expectations with each creator.
Execution and monitoring
We coordinate production and publication, ensuring quality and deadlines.
Measurement
We measure the action's results and extract learnings for future actions.
What's included
Influence strategy
Connected to business objectives.
Influencer curation and selection
With audience analysis.
Contract negotiation and management
And deliverables.
Briefing and alignment
Of message and format.
Execution monitoring
From start to finish of the action.
Results report
Of the action, with learnings.
Who it's for
This service is for you if:
- You want to expand brand reach with credibility.
- You've tried influencer campaigns without clear results.
- You need a method to choose the right profiles and measure ROI.
- You want to connect your brand to engaged communities.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Influencer campaigns for major brands in our portfolio.
- From curation to measurement, with method and transparency.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to expand your reach with credibility?
Talk to us. We build influencer campaigns that truly deliver results.
Talk to a specialistOur team will contact you quickly.
Explore the full service
Social Media ManagementYour growth starts here
Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.