Reserva diretaFrom inspiration to booking
Media, SEO, and CRM connected to guide guests from discovery to booking on your website, without intermediaries.
Digital marketing for hospitality
Grow your direct bookings with a team that truly knows hospitality
Performa Web is a digital marketing agency that has been innovating in the market for 14 years, boosting performance results and growth for the leading hotels in Brazil.
Hotels & ResortsLeisure & SeasonalityF&B and EventsGuest experience
0%
on average in direct sales
+0
hotels grow with Performa Web
+0%
average sales growth in 1st year
+0%
average ROI in 1st year
Major hospitality brands that trust us
Transamerica Comandatuba
Hot Park
Costa do Sauípe
Rio Quente
Fasano
Grupo Wish
Hilton
Bourbon
Hot Beach
Gramado Parks
Prodigy Hotels
Marupiara Hotel
Hotel da Bahia
WAM Hotéis
Almenat
Canopy
Costão do Santinho
Bristol Hotéis
Sandi HotelHospitality challenges
If you face challenges such as:
- Difficulty in increasing direct sales participation.
- High dependence on OTAs and high commission costs that affect profit margins.
- Low marketing efficiency in building guest relationships.
- Low occupancy outside seasonal periods.
- Lack of a clear strategy to achieve business objectives.
All these challenges can be solved together: Performa Web Performa Web integrates marketing, data, technology, AI, and consulting into a single strategy to attract more guests and grow your hotel's direct sales.
Speak with an expertGuest journey
Marketing para cada etapa da hotel experience
From inspiration to re-purchase: a strategy connected to your RevPAR, occupancy, and average ticket.
Reserva direta
Check-inWelcoming relationships
Pre-stay automations, category upsells, and personalized communication per guest profile.
Estadia & recompraRevenue beyond accommodation
Campaigns for F&B, spa, events, and seasonal dates that increase average ticket and return rate.
Discover Performa Web's solutions: Performa Web
We develop personalized marketing strategies to generate real impact on visibility, demand, and sales.
AI Diagnostic
Seu hotel está preparado para aparecer nas AI recommendations?
Request a free diagnostic and discover where your strategy can evolve.
- Personalized analysis for your hotel
Hospitality and tourism cases
Real results in hospitality and tourism
Hotels, resorts, and operators that grow with strategy, data, and artificial intelligence.
Turismo & HotelariaHot Beach Parques & Resorts
Marketing in the AI era: more direct sales and less dependence on intermediaries
One of Brazil's largest hotel complexes was highly dependent on OTAs, which reduced margins, increased commissions, and limited control over data and guest relationships.
- Strategic marketing and channel mix review with integration between media, CRM, and MarTech
- Adoption of AI-driven campaigns (PMax, AI Max, Demand Gen, and Meta Advantage+)
- Predictive models with over 70 million signals to adjust budget in real time
- Historic Live Commerce event with over R$ 1 million in sales on its debut.
- Real-time performance dashboards and advanced audience clusters
+93%
in sales through the website
+94%
orders via the website
+86%
website conversion rate
+30%
return on investment
Savings exceeding R$ 1.1 million in commission and 65% participation from the direct channel — 66% above the category average.
Methodology
How do we deliver these results?
Our proven methodology, based on over a decade of experience in the hospitality sector.
01
In-depth diagnostic
Strategic analysis of marketing, channels, data, and guest journey.
02
Strategic plan
Development of a personalized strategy aligned with your objectives.
03
Integrated implementation
Coordinated execution across media, content, technology, and CRM.
04
Monitoring and improvement
Continuous optimization with a focus on performance and profitability.
Partnerships and Certifications
Google Partner Premier
Meta Business Partner
Tiktok Partner
VTEX
RD Station
Great Place to WorkCertified team, always updated with the best market practices
Continuous training with market partners like Google, Meta, Tiktok, and others
Exclusive support and service for Performa Web and its clients
Free diagnostic
Receba um strategic diagnosticfree
Understand what to adjust, where to invest, and how to accelerate your results intelligently.
- Personalized analysis of your hotel
- Identification of growth opportunities
- Immediate strategic recommendations
- Sem compromisso