AttractionVisibility where families search
Local SEO, GEO, and high-intent media on Google, Meta, and TikTok to appear at the exact moment of choosing a school or college.
Digital marketing for education
Expand the reach and enrolments of your educational institution
Turn investment into enrollments: media, SEO, CRM, and data intelligence integrated through the methodology of those who have already generated thousands of students digitally.
K-12 EducationHigher EducationFree Courses & LanguagesDistance Learning & Edtechs
+0 years
of market innovation
+R$ 0 Bi
in sales for our clients
+R$ 0 Mi
invested in media
+0 Million
leads generated
Major educational sector brands trust us
English Live
FTD Educação
Unit
Degrau Cultural
Anglo
Pensi
Grupo Salta
PH
CEI
Colégio Motivo
SigmaEducation Challenges
Educational marketing has changed. Is your institution ready?
The enrollment decision begins long before a campus visit. See the bottlenecks that most hinder student acquisition and retention today.
Budget waste and inefficient management
Rigid contracts and media that ignores acquisition cycles increase costs and make it difficult to track the origin of enrollments.
High cost per acquisition (CAC)
Heavy spending on institutional campaigns without being able to track where truly enrolled students come from.
Cold leads in service
Interested parties who fill out the form and disappear before reaching the secretariat due to lack of speed and nurturing.
Silent student dropout
Students lost during the first semesters due to lack of engagement and continuous communication with families.
Reputation and reviews without management
Negative reviews and low local presence affecting families' decisions in the final choice stage.
Data disconnected from the academic CRM
Marketing, secretariat, and sales in separate systems, without a unified view of the acquisition funnel.
All these challenges can be solved together: Performa Web Performa Web integrates media, data, CRM, AI, and consulting into a single strategy to fill your enrollment base and keep it full.
Analyze my institutionStudent journey
Do primeiro clique à re-enrollment
Strategy integrated with your acquisition cycle, secretariat, and academic CRM.
Attraction
ConversionFrom interest to confirmed enrollment
Landing pages, automation, and integration with the academic CRM to speed up secretariat service and reduce cold leads.
RetentionLess dropout, more re-enrollment
Continuous communication with students and guardians, relationship workflows, and BI to anticipate dropout risk.
Complete digital marketing solutions
Performa Web helps educational institutions grow sustainably by combining digital marketing, automation, and data intelligence to increase enrollments, reduce dropout rates, and strengthen brand reputation.
AI Diagnostic
Diagnóstico IA: inteligência preditiva para generate enrollments
Is your educational institution invisible online? Request a free strategic analysis of your channels and discover the biggest bottlenecks in attraction and retention.
- Personalized analysis for your educational institution
Success case
How data intelligence and media optimization boosted Grupo Salta's 25/26 enrollment cycle
High-performance media on Google and Meta Ads, predictive intelligence with AI Diagnostics, and direct integration with the sales CRM, from the first click to enrollment signature.
+12,1%
Audience qualification
Increase in the average qualification of the audience captured digitally.
7,4%
Above target
Exceeding the enrollment target set for the cycle.
+8,5%
Applicants → enrolled
More efficiency in the middle and bottom of the sales funnel.
+3,4%
Total enrollments
Growth in total enrollments for the serviced portfolio.
*Actual results from the portfolio analyzed in the 2025/2026 enrollment cycle.
Methodology
How we transform your institution's marketing into real results
A proven methodology from over a decade of experience in educational marketing.
01
Complete acquisition funnel
We automate the candidate's journey to enrollment and strengthen relationships to reduce dropout rates.
02
High-performance ads
Campaigns segmented by grade, course, and region to attract students with the highest conversion potential.
03
Smart sales integration
Marketing, secretariat, and CRM connected to streamline service and increase lead conversion.
04
Branding and differentiation
Institutional positioning to build family trust and sustain tuition prices.
Partnerships and Certifications
Google Partner Premier
Meta Business Partner
Tiktok Partner
VTEX
RD Station
Great Place to WorkFree diagnostic
Pronto para elevar o patamar digital da your institution?
Discover where growth opportunities lie and how to evolve your acquisition strategy with greater intelligence.
- Personalized analysis of your institution
- Identification of acquisition opportunities
- Immediate strategic recommendations
- Sem compromisso