Digital Experience
CRO: turn more visits into customers, without spending more on media
Bringing in more visitors is expensive. Better converting the ones you already have is much more efficient. Performa Web uses CRO to improve your website's conversion based on data, so every visit is worth more.
Request a CRO diagnosisWhat is CRO
CRO, short for Conversion Rate Optimization, is the continuous effort to increase the conversion rate of a website or page, meaning the percentage of visitors who perform a desired action, such as making a purchase or filling out a form. Instead of simply seeking more traffic, CRO extracts more results from the traffic that already exists.
It works with a method: it analyzes behavioral data, generates hypotheses about what hinders conversion, tests changes (often with A/B tests), and keeps what is proven to work. It's one of the most efficient ways to grow, because it improves the return on everything else.
Why this matters for your business
More with the same traffic
You convert better without spending more on media.
Data-driven
Changes are based on evidence, not guesswork.
Boosts everything
More conversion improves the return on media, SEO, and social networks.
Compounding gain
Each improvement adds up, and results grow over time.
How it works in practice
Data analysis
We study visitor behavior on the website.
Hypotheses
We identify what might be hindering conversion.
Tests
We experiment with changes, often with A/B tests.
Validation
We keep what is proven to convert more.
Continuous cycle
We repeat the process for ongoing improvement.
What's included
Behavior analysis
And conversion.
Hypothesis generation
Of what hinders.
A/B tests
And experiments.
Implementation of improvements
What converts.
Heatmap analysis
Heatmaps.
Reports
On conversion evolution.
Who it's for
This service is for you if:
- Your website gets visits, but converts little.
- You want to grow without relying solely on increasing media spend.
- You suffer from abandonment on pages or at checkout.
- You want to make decisions based on data, not opinion.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Real cases of strong conversion growth.
- CRO with AI support to run more tests, faster.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready to convert more without spending more?
Talk to us. We optimize your website's conversion so every visit is worth more.
Request a diagnosisOur team will contact you quickly.
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Tell us about your business and our specialists will design a tailored plan to generate more traffic, qualified leads and predictable revenue.