Digital Creation
Performance Creatives: the asset that makes the ad convert
In paid media, the creative is the primary determinant of results. Performa Web produces assets designed to convert, tests variations, and optimizes based on data, to make every media dollar yield more.
Speak with a creative specialistWhat are performance creatives
Performance creatives are the assets (images, videos, texts) produced specifically for paid media campaigns, with a single objective: to convert. Unlike a regular post, a performance creative is designed to stop the user's thumb mid-scroll, communicate the message in seconds, and drive action.
And, as campaign performance increasingly depends on the creative, it is made to be tested: multiple versions running simultaneously, to discover with data which generates the best result.
Why this matters for your business
The creative drives the result
Today, it's the main performance factor for a campaign.
Reduces cost
A good creative lowers the cost per click and per conversion.
Testing is the rule
Variations allow you to discover what truly converts.
To be remembered
In the feed, the right creative is the difference between being seen and being ignored.
How it works in practice
Campaign briefing
We understand the objective, audience, and offer.
Concept and production
We create assets designed to convert.
Variations for testing
We produce versions to discover the best one.
Format adaptation
We deliver in the formats for each channel.
Data-driven optimization
We refine creatives based on performance.
What's included
Creatives for campaigns
Meta, Google, TikTok, and others.
Variations for A/B tests
To find what converts.
Adaptation for formats
For each channel.
Ad copy
That drives action.
Data-driven optimization
Of performance.
Integration with media management
Creative and media working together.
Who is it for
This service is for you if:
- You invest in media and want creatives that convert more.
- Your ads aren't performing as they should.
- You need a high volume of assets to test.
- You want creative and media working together.
Why Performa Web
- 14 years of experience and over 150 brands served.
- Creative integrated with media management, optimized by data.
- Production with AI support to scale tests.
- Google Partner Premier and NPS 90.
- 14 anos de experiência
- Google Partner Premier
- NPS 90
Frequently asked questions
Ready for ads that truly convert?
Talk to us. We produce the creatives that make your media perform better.
Speak with a specialistOur team will contact you shortly.
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