Increasingly expensive acquisition
Campaigns that rely on discounts and overlapping audiences squeeze margins and make acquiring each new customer more expensive.
Digital marketing for fashion
Turn desire for your brand into sales
From discovering a collection to the next purchase: we connect media, content, e-commerce, and CRM to grow your fashion brand with strategy and personality.
- Apparel
- Footwear
- Accessories
- Brands & E-commerces
+14 years
of market innovation
+R$ 4B
in sales for our clients
+R$ 400M
invested in media
+2M
leads generated
Fashion challenges
Your brand grabs attention. But does that attention turn into sales?
Collections, trends, and consumer habits change fast. Your strategy needs to keep pace without losing sight of profitability.
Stagnant collections
Launches without media planning and demand tracking leave items unsold and sales opportunities behind.
Abandoned carts
Doubts about sizing, shipping, and exchanges halt the purchase when the experience doesn't inspire confidence.
Lack of brand differentiation
Generic content and campaigns disconnected from identity force your brand to compete solely on price.
Low repurchase rate
Without relationships and customer base segmentation, every collection starts from scratch in the fight for customer attention.
Siloed data and channels
Lack of integration between retail stores, e-commerce, and marketing makes it hard to understand what actually drives revenue and margin.
Your brand's challenges can be tackled together with Performa Web: media, data, CRM, and creative connected in a strategy to drive sales and build relationships.
Speak to a specialistFashion brands that trust Performa Web
Nike
New Balance
Coach
Diesel
Kipling
Reebok
Speedo
The North Face
UGG
Fjällräven
Penguin
JanSport
Hermès
Allbags
TVZ
CAT
TNG
Hoka
Fascar
PersolBuying journey
From the first inspiration to the next collection
A consistent experience at every touchpoint, from content that sparks desire to relationships that drive repeat purchases.
Attraction
Your brand on the right audience's radar
Collection content, SEO, creatives, and campaigns on Google, Meta, and TikTok to connect style, purchase intent, and discovery.
Conversion
From desire to confirmed order
Catalogs, product campaigns, and checkout optimization to reduce friction and recover lost opportunities.
Relationship
A purchase that opens new connections
CRM and automation with segmentation by interest and purchase history to engage customers and showcase new collections.
Complete strategy for your brand's growth
We integrate digital marketing capabilities with collection calendars, sales channels, and your business goals.
Success Cases
Fashion with real results
Discover the strategies that helped Kipling and Nike turn desire into sales and exceed e-commerce targets.
Varejo & ModaKipling
+190% YoY revenue and record e-commerce sales
In the post-pandemic scenario, Kipling wanted to become a digital protagonist and transform its website into one of the brand's main sales channels.
- Complete review of online channel strategies
- Inclusion of new partner channels, including social media
- Optimization of existing channel campaigns
- Focus on ROAS and seasonal and low-demand periods
+190%
revenue YoY
Sales
records
+ROAS
media return
e-commerce
protagonist
Kipling grew 190% in YoY revenue, with historic sales records and a significant increase in ROAS.
Creativity with direction. Performance with method.
01
Diagnosis and planning
Analysis of positioning, channels, customer journey, and commercial calendar to prioritize opportunities.
02
Integrated media and creative
Campaigns and creatives aligned with brand identity and collection performance.
03
CRM and shopping experience
Customer relationships and e-commerce improvements to support conversion and repeat purchases.
04
Data-driven decisions
Tracking acquisition, revenue, and return on ad spend to guide strategy evolution.
Entering Brazil
Your digital marketing partner to enter the Brazilian market
Brazil is one of the largest digital markets in the world, with its own consumer habits, platforms and regulations. Performa Web helps foreign companies launch and grow in Brazil with local performance marketing, run by a team that has been doing it since 2012.
Let's grow together
Your growth starts here
Tell us about your business and our specialists will create a customized plan to generate more traffic, leads, and predictable revenue.