Nova Flor increases 4x its e-commerce conversion rate

Challenge: Increasing traffic and boosting e-commerce sales

Nova Flor, part of the Giuliana Flores group, is an online flower shop that was born to offer an easy-access option for those who want to gift flowers. The company has been present in the market since the early 2000s and delivers arrangements and gifts throughout Brazil. In its catalog, there are several options of flowers, arrangements, baskets and accessories for all tastes and budgets, made with high quality and care.

Nova Flor had a very clear challenge: reversing the results of its e-commerce and boosting online sales. We needed to draw up a strategic plan to change this situation, considering aspects such as the website's conversion rate, media management campaigns and SEO optimization.

Results: Increased website traffic and conversion rate

Para superar o desafio proposto pela Nova Flor dentro do tempo estipulado de 6 meses, a Performa Web estruturou uma estratégia integrada que contou com a colaboração de diversas áreas."

We combined the restructuring of media campaigns with an incisive plan to improve the site, based on CRO (conversion rate optimization) and SEO (search engine optimization) methodologies and actions.

First, we carried out an e-commerce technical diagnosis and mapped opportunities for improvement, taking into account CRO and SEO. best practices. In addition, we expanded the semantic field of keywords to cover all regions of the country, with the aim of improving the organic positioning of Nova Flor's e-commerce in the main search engines.

The results exceeded expectations in the first few months. In addition to the increase in organic and paid traffic, the conversion rate increased 4 times and ROAS was multiplied by 7!