Website Speed Optimization

Partnerships and Certificates

How to optimize your website's speed

More important than offering a beautiful website is offering a website that is fast and easy to use. Therefore, it is important to invest in optimizing your website’s speed.

This is one of the most relevant concepts of CRO (conversion rate optimization), conversion rate optimization, which is based on four pillars:

User experience (UX);
Relevant content;
Product details;
User's purchase journey.

Through analytics, this strategy allows you to increase the number of conversions for your virtual business without necessarily increasing traffic.

The idea is that improving the speed and how easily users can browse through your pages will convert more of your current visitors and increase your business' conversion rate. This is possible through A/B testing, mapping of interactions, understanding your existing audience and, above all, constant optimization of your website.

Therefore, by optimizing your website speed and structuring a CRO strategy, you can increase your conversion rate and reduce your CAC (cost per customer acquisition).

In addition, speed optimization also contributes to improving SEO (search engine optimization), making your website more easily found by Google and other search engines, which will attract more organic traffic.

Perform above expectations with Performa Web's digital marketing services.

Talk to an Expert

Website Speed Optimization Deliverables

Basic

Intermediate

Advanced

Total project hours

100

Investment

From BRL 3,500.00

From BRL 6,500.00

From BRL 11,500.00

Current speed lower than 25%

15% to 30% average increase

20% to 35% average increase

25% to 50% average increase

Current speed between 26% and 50%

5% to 15% average increase

10% to 20% average increase

15% to 25% average increase

Current speed between 51% and 66%

2% to 10% average increase

4% to 12% average increase

5% to 15% average increase

Current speed between 67% and 74%

Little increase

A few %

Do you need a personalized plan? Get in touch with us.

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How we work

To offer the best result to our customers, Performa Web performs an in-depth analysis of the usability and speed of your website, generating insights for possible improvements.

We rely on technology through the use of various tools that allow us to extract a large amount of accurate data. After the analysis, we identified the main points for improvement and prepared an implementation roadmap, prioritizing the items with the greatest impact and the least complexity of execution.

With this, we were able to map the actions needed to optimize the speed of your website, attacking the main points for improvement.

Performa Web's Key KPIs

At Performa Web, we consider some performance indicators to gauge the speed of the site. Some of them are:

Evolution of your brand positioning;

Better ranking in search engines;

Improved browsing experience and website usability;

Greater retention of page traffic;

Increased e-commerce conversion rate;

CAC reduction

These indicators must be evaluated in an integrated way, also considering other aspects of digital marketing. To get the best speed optimization service for your website, contact Performa Web’s experts and find out how we can improve your business’ performance!

See our client’s opinions

Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.

GIULIANO REZENDE

NIKE Media Manager

With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.

PEDRO PASQUALUCCI CALÇADA

Marketing Coordinator at Kopenhagen

A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!

ALINE DUTRA

Performance FNAC

It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.

LUCIANO BARRETO

Investor & Strategic Advisor.

Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.