Programmatic Advertising at Performa Web

Focus on Data Your company is constantly looking for better marketing strategies. Programmatic Advertising is one of the most effective and profitable mechanisms for companies looking to expand their brand.

Until a while ago, marketing processes used to be done manually. This means that the person responsible for them needed to negotiate for each “space” that an ad would appear.

But a lot has changed. The use of social networks and other websites as an advertising vehicle is growing, and technological intelligence allows the right people to be reached at the most appropriate time.

In this context, programmatic advertising emerges as a marketing solution for your business.

Programmatic advertising is a simple and practical way to advertise on the internet. By means of a single negotiation, it becomes possible to publish on several sites, without having to negotiate “manually” with each one of them.

Even further, programmatics make ads appear to the right people at the best time, so the chances of selling grow exponentially.

Learn about some of the main benefits of running programmatic advertising campaigns:

• There is the possibility of impacting multiple sites at the same time – what we call scalability;


• Results can be measured simply and effectively;


• Only the right people will be reached with your campaign, and thus, the money invested in marketing will be better used;


• There will be ads that will appear for customers who have already purchased from you in the past, increasing your chances of loyalty

But it’s worth noting that programmatic advertising must be done well, preferably by professionals who have knowledge and experience in the subject. So get in touch with PW experts to understand how we can help drive your business forward.

At Performa Web, we manage programmatic advertising campaigns based on segments that deliver personalized messages for each consumer profile. The choice of audiences is made based on interests, purchase intentions or demographic data, reaching a high level of segmentation.

This, combined with the power of real time bidding, ensures greater return on investment compared to traditional display media, bringing more assertive results for your business.

The processes that involve our programmatic advertising work are:

• Defining the objectives of programmatic advertising campaigns;
• Strategy planning;
• Target audience segmentation, creative analysis;
• Landing Pages development, if necessary;
• Seleção e relacionamento com parceiros (DMPs e DSPs);
• Execution and monitoring of campaigns;
• Recurring results reporting, market monitoring and competitor analysis.

In addition, we work based on 4 main pillars:

Technological

We use technology in all our digital marketing processes and services. Technology helps us automate processes, improve performance and continuously improve our campaigns.

Operational

In our operational pillar, PW's team of media specialists works throughout the process of optimizing the structure of campaigns. This process is recurrent and aims at continuous improvement of performance.

Tactical

In the tactical pillar, we seek to have as much contact as possible with our customers and partners, acting with a sense of urgency and transparency throughout the entire process.

Strategic

Our media managers are responsible for maintaining campaigns and constantly reviewing their performance. In this pillar, we regularly review the efficiency of the advertisements based on the achievement of our clients' goals and objectives.

To have the best programmatic advertising strategy for your business, contact Performa Web! We offer all digital marketing services and can help you leverage your business.