Social Media Content at PW

Do you know what content for social media is is and how much it interferes with the creation and curation of your digital marketing?

If you are looking for the best performance from your publications, you are in the right place! After all, the public is increasingly demanding and critical regarding the quality of posts on social networks. To ensure good results, you must have professionals who can develop content strategically.

This means that the creation and curation of social networks by Performa Web aims to improve the relationship of trust between your brand and its customers. And, for this to happen in a structured and planned way, you’ll need to manage the results. We then offer reports with key metrics, KPIs and platforms for management.

Social network content has revolutionized the way consumers receive information from companies, becoming an active tool.

We work on brand awareness through content production, generating new conversations on social media and increasing reach and engagement. Our goal is to promote communication between your company and the end customer through social networks.

We plan content focused on the persona and the market in which your company operates. We use tools such as Facebook Insights, Etus, Google Analytics, Social Bakers, Buzzmonitor, among others, to ensure competitive intelligence and automation of recurring processes.

It’s extremely important to know that for each piece of social media content there are different strategies to achieve results.

But in order to find out if all the information is being disclosed in a strategic way, you’ll need to know the KPIs and metrics we track:

Increased reach and brand engagement on social media: Find out the reach of your content and what your audience's interests are on social media;

Brand recognition: With strategies focused on brand recognition, your company has a more structured growth and generates more results in the medium and long term;

Customer satisfaction using the network as a customer service channel;

Cross media conversion assistance: We offer content actions for social media in different media. In order to know the origin of traffic and the performance in each of the stages of the relationship, we have professionals specialized in this analysis model.