SEO for E-commerce

SEO (search engine optimization) for e-commerce requires the use of good strategies and best practices for optimizing websites and e-commerces. This way, you ensure that your products appear on the first page or first position in search engines such as Google, Bing, among others

Optimizing your e-commerce by using the best practices outlined by the search engines requires an extensive analysis of technical factors, such as sitemaps and robots.txt, the URLs and organization of each of your pages and structured data.

This is not a simple task, but good optimization can be the key turning point to increase your sales.

So, you’ll need to carry out an SEO diagnosis in your e-commerce and count on the help of experts who understand the subject. This way, you will be able to draw a good SEO strategy and get better results for your business.

Performa Web has an extremely capable and updated team to apply the best market practices  in SEO. Here, everyone is prepared to take their digital marketing strategy to the next level and place their business pages in the top positions of search engines.

Our focus is not only on getting the top positions on Google, but on increasing your sales and monthly results with recurring SEO strategies focused specifically on your project.

Our SEO methodology for e-commerce seeks to ensure excellence in delivery and act in an integrated manner, analyzing all aspects of your website. We work based on the following actions:

• Mapping opportunities;
• Setting priorities (based on the disciplines of technology, content, user experience, turnaround time, and implementation complexity).
• Agile implementation;
• Recurring monitoring of results;
• Reports, market studies and competitor analysis.

For this, we make use of some SEO tools, such as Webceo, Screaming Frog, SemRush, Majestic, Google Analytics and Google Search Console. Our goal is to automate processes and ensure agility and depth in all analyses.

With our e-commerce SEO strategy, your business not only grows steadily and securely, but also stays ahead of most of the competition. Few e-commerces have good strategists and professionals focused on SEO to support them.

As in every Digital Marketing strategy, decisions and action plans are made based on data and information obtained in each case. So, in order to define which metrics to track, it's important to understand your business objectives with your marketing strategy, as well as understanding your market and competition.

After tracing this panorama, KPIs are defined to guide the SEO team to the best actions to reach their goals with speed and quality.

We always check the quality of the site (speed, responsiveness and other technical factors), the positioning of the pages for the most relevant searches and the number of clicks received, as well as the sales made.

So how about increasing your sales with organic traffic? Talk to Performa Web experts to find out how we can help you grow your business.