E-mail Marketing

Partnerships and Certificates

Email marketing to consolidate your business

Email marketing helps create a closer relationship between the consumer and the company, as well as being an effective way to increase your sales and achieve your marketing goals.

In a creative way, with clear texts and CTAs, content is sent by a trigger tool and reaches your audience via email, with contacts previously segmented by you.

This content can be varied: promotions, messages, offers and products, releases or simple information. Formats are also flexible and vary according to objectives.

It’s also worth mentioning that there are several types of email marketing, such as newsletters, promotions and offers, marketing automation emails, among others.

Perform above expectations with Performa Web's digital marketing services.

Talk to an Expert

Email Marketing Deliverables

Basic

Intermediate

Advanced

Email marketing strategy

Email marketing management

1 email per week

2 emails per week

4 emails per week

E-mail marketing design

standard template

custom

Email marketing automation (optional)

BRL 1,000.00

BRL 2,000.00

BRL 3,500.00

Cost

BRL 2,800.00

BRL 5,000.00

BRL 9,000.00

Email copywriting

Basic creative graphics for visual engagement (up to two per email)

Campaign strategy and target

Design editing for each email

Up to 2x

Up to 3x

Up to 4x

Email encoding

Split test subject lines

−

Conversion tracking

Email testing on 24 email clients

Open rate analysis

Click rate analysis

Monthly/quarterly lead generation reports

−

Standard (1 screen)

Custom (1 screen)

List split testing

−

Subscription list management

Initial creation of email template (fully responsive pre-built template)

Call-to-action strategy

Email layout prototype

Editing for sending creative by email

HTML Creative elaboration

Testing on 20+ email clients

Mobile email testing

Email marketing delivery scheduling assistance

1 hour strategy call with a PW email marketing expert

−

We provide email marketing tips - after the first or second delivery (analysis / performance analysis)

Responsive design and testing

Do you need a personalized plan? Get in touch with us.

Quer saber mais sobre os serviços de gestão de mídia

Types of Email Marketing

Newsletters are emails sent periodically to your contact base, with informative and simple content. It can be content with posts from your blog, news about your company or any other periodic content. There are also other types of periodic emails, such as promotions and offers, which are intended to present the product or service to your audience or encourage them to make a purchase.

On the other hand, email marketing automation consists of a flow of emails automatically triggered to your audience, at time intervals defined by you. With automations, it’s possible to schedule different communications according to the user's interaction with the email, creating greater engagement of your contact with the email.

Essas estratégias podem (e devem!) ser usadas de maneira integrada, considerando também outras ações de marketing digital.

These strategies can (and should!) be used in an integrated way, also considering other digital marketing actions.

The great advantage of email marketing is that your persona or target audience will hardly ever not have an email. In this way, communication can be done quickly and effectively on a platform that the user already uses on a daily basis.

Our Methodology

Email marketing campaigns must be well planned and executed. Performa Web can help your company to implement the best email marketing strategies and integrate them with other actions. That way, we can optimize the customer journey and leverage their sales.

With Performa Web, the segmentation of your audience will be done in a professional manner, by a specialized team that understands your business. We also create pieces with assertive text, images and CTAs, understanding the most effective approach for each step of the customer's journey.

Talk to one of Performa Web's professionals and find out how to leverage your business with this digital marketing strategy!

Our Key KPIs

The form and content of email marketing should always vary according to customer demand at that time. In other words, it is often necessary to measure which techniques are or are not working for your audience.

The email open rate is the most basic KPI of email marketing campaigns as it indicates how many leads opened the outgoing email.

The clickthrough rate is also very important and shows how many leads actually clicked on the link within the email content. Conversion rate shows how many customers performed a specific action, such as completing a purchase, for example.

In any case, it’s important to analyze the metrics according to the objectives of each action, understanding the KPIs in an integrated manner with your company's marketing. To understand the performance of your email marketing actions, contact someone who understands the subject.

See our client’s opinions

Our partnership with Performa Web started in 2015 and since then, not only has traffic increased, but sales made through our e-commerce have grown considerably. Performa Web's team has vast experience and this helps us to evolve every day, making the most of all the features and formats of performance media channels in order to deliver better results. They also support us on the SEO front, helping us to achieve better positioning in search results. We are very satisfied with the results and we trust them to keep growing.

GIULIANO REZENDE

NIKE Media Manager

With a lockdown scenario and physical stores closed during Easter, attention turned to digital and Performa Web’s strategy made the difference. With reports and dashboards updated in real time, we were able to study and act with agility to ensure the best media performance and sales results on the website, exceeding the proposed goals.

PEDRO PASQUALUCCI CALÇADA

Marketing Coordinator at Kopenhagen

A Performa Web nos atende em em gestão de mídia e em SEO. Para nós a Performa Web é muito mais do que uma prestadora de serviços da Fnac Brasil. Nós percebemos o quanto a Performa Web veste a nossa camisa, trabalha junto, dedicando-se o tempo todo a nos orientar com as soluções que precisamos e somando todo o seu expertise em Marketing Digital ao do time da Fnac Brasil com insights e aproveitando grandes oportunidades. A sensação que temos é de que somos uma única equipe. Já são quase dois anos de parceria e estamos realmente muito satisfeitos com a parceria e resultados obtidos!

ALINE DUTRA

Performance FNAC

It’s with great satisfaction that we work with Performa Web. We found professionals committed to results and even with little service time we have already been able to see positive results.

LUCIANO BARRETO

Investor & Strategic Advisor.

Performa Web develops excellent results-driven strategic work. The team insists on understanding the client's business and being part of its daily goals and challenges. But the difference that stands out is the service that is always close, as they understand our needs and work as a team to deliver the best result.