LinkedIn Ads at Performa Web

Is your company ready to impact, capture leads and qualify them? Actively attracting potential customers is a barrier to be overcome by companies that work with the B2B market.

If your goal is to negotiate with other companies or professionals in the job market, then you have a skillful and efficient solution: Linkedin Ads.

LinkedIn is a platform developed to promote the exchange of professionals in the corporate world. Unlike other popular social networks, such as Facebook and Instagram, which are geared towards socialization, LinkedIn's focus is very much directed towards networking and working relationships.

Thus, LinkedIn Ads becomes the main channel for those who want to work on B2B marketing. Find ways to strengthen your brand and increase your sales, build bridges, build partnerships, find talent and investors with this type of campaign.

The great thing about LinkedIn ads is that the audience is especially niched. As a result, your leads will have a greater chance of being qualified compared to other social ads platforms. This means that your lead is more likely to spend less time on its purchase journey, increasing the assertiveness of its results.

The campaign goals available on LinkedIn Ads are: brand awareness, more visits to your website and engagement, more video views, lead generation and conversion on your website. As well as, of course, attracting candidates for certain job opportunities.

In order to achieve these goals, we work with the following ad formats for Linkedin:

• Sponsored content: these are the ads that appear in the user's news feed, the most visible place on Linkedin;


• Dynamic ads: these ads are customized according to the user's profile, so each person can receive different ads, depending on their assignments. With this format, it is possible to generate ebooks to capture leads, refer users to Landing Pages, applications or websites;


• Text ads: these are ads that appear on the sidebar of the social network, in text format. These are the simplest formats, which can direct the user to a new page or Landing Page;


• Inmail: InMail advertisements are sponsored content that the user receives in their inbox. With these, it’s possible to create more personalized and close messages, generating greater engagement.

Furthermore, LinkedIn reports leave absolutely nothing to be desired compared to other platforms. Here, comprehensive performance data and measurement results make optimizing your ads a simple task!

Hire LinkedIn Ads services from those who really understand the subject. Performa Web has years of experience in media management and has the best professionals in the market for this service.

Our LinkedIn Ads strategies can help boost your business by: increasing the number of followers, engagement and brand recognition, capturing interested leads from your business, among others. All of this in line with the best market practices.

Performa Web's LinkedIn Ads campaign methodology includes:

• Definition of the campaign's objectives and strategy on LinkedIn Ads;


• Definition of target audience and segmentation;


• Execution and monitoring of campaigns;


• Recurring optimization of ads using machine learning;


• Recurring reports, market monitoring and competitor analysis

Performa Web has the expertise to drive your business forward. We use machine learning in our media management services in order to automate processes and improve campaign performance. This way, we bring more assertive results for your company's digital marketing.

Talk to our experts and find out how we can leverage your business performance.