Anfitrião Prime increases organic website traffic by 800%

Challenge: Positioning Anfitrião Prime as a relevant player in the market

With an innovative proposal, Anfitrião Prime was created in 2019 with the goal to professionalize and increase income from vacation rental properties. With a team specialized in real estate tourism, the startup has sophisticated technology, rate pricing algorithms, well-structured operational processes and opportunities for those who own a vacation home.

Anfitrião Prime creates ads and publishes on the main reservation sites in Brazil, such as Airbnb, VRBO (Alugue Temporada), Booking.com, among others. In addition, the company answers guests' queries on a 24-hour service and offers complementary services for the owner, such as professional photography of the property, cleaning and maintenance.

As a startup with just two years of operation, Anfitrião Prime needed to consolidate its online presence and increase its relevance in the main search engines. The company also viewed the user experience as a key to its success, and its website should reflect this concern."

Result: Increased visibility in strategic keywords

In order to position itself as a relevant player in the season rental market, Anfitrião Prime counted on the help of the Development, CRO and SEO teams of Performa Web.

First, our team performed a technical diagnosis of the website, identifying the main corrections to be made and improvement opportunities. The highest priorities focused on optimizing the speed of the website and improving the quality of the user experience.

In addition, Anfitrião Prime needed technical support to map the most relevant keywords to the business and increase the semantic field of the site, attracting more organic visitors. This strategy, combined with CRO best practices, website speed optimization and user experience, resulted in an exponential increase in organic site traffic.

So, in less than a year, Anfitrão Prime increased the number of clicks by more than 800%. Improvements in the semantic field reinforce that the work requires a continuous effort, and that we are gradually able to identify the results.